Exclusives Archive

Altimeter: Building an Organization to Feed the Content Beast

The Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and

6 Ways to Build a Sustainable Content Marketing Strategy

There are only six ways to build a sustainable content marketing strategy that can

Are You Hungry for Content? The Content Marketing Pyramid

From 140-character tweets to 14,000-word print books, most content marketers now understand the value

Case Study: How Curation can help Build Communities

BraveNewTalent is an online community destination for enterprise level folks looking to make connections

The Ultimate List of Content Marketing Tools

Pawan Deshpande of Curata publishes a comprehensive guide of 77 content marketing tools organized

How Google’s Wavii & Yahoo’s Summly acquisitions could hurt Marketers

In recent weeks, there are have been two near identical high profile acquisitions by

Is the next Google Reader Replacement the recently acquired Wavii?

There has been much buzz in the past few days about Google’s acquisition of

The Downsides of Licensed Content for Curation

When it comes to curated content, there are two predominant models for utilizing third

Beef up Your Content Marketing with a Content Pyramid Approach

Byline post by Pawan Deshpande discussing the content pyramid. The different levels are defined

Content Curation Guidelines for Where to Share your Content

Extensive blog post by Pawan Deshpande of Curata that details the various places where