Case Studies Archive

STOP Egocentric Content Marketing

The good news is that most marketers have adopted content marketing as a key

How to Find & Avoid Duplicate Content

James Garman of VIA Innovation has a few tips and tools on how to

How a Software company increased their list 130% with content curation

In this case study, MarketingSherpa explores how an end-user experience management software company, Aternity,

Content Curation for the Healthcare Industry

Shannon Dauphin Lee of HIT Consultant Media, in her recent post entitled “Why Content

Re-evaluting the Merits of Content Curation

Sara Palmieri, a Senior Marketing Manager for Lenovo, talks about how she is curating

Where will the Washington Post go next?

NPR writes about the state and the future of the media industry in light

Curation in Action: How General Mills promotes Cereals

The New York Times reports on how General Mills have taken a high level

How Content Curation can Help Brands Build Authority

An op-ed in the Guardian discusses how content curation can help improve a brand’s

The Pitfalls of Bad Content Curation Tools

Lin Grensing-Pophal writes in EContentMag about a PR Firm principal’s bad experience with content

Social Selling & Content Curation for Sales

Robert Kavanaugh writes and has a short video on content curation’s role, not for