Case Studies Archive

Why Would You Directly Challenge Your Audience and Influencers?

Sales and marketing challengers are those who challenge common practices, thoughts and approaches. Rather

Tools and Tactics to Improve Content Creation

As a content marketer, your first step to connecting with an audience is by

Secrets of Backlink Building Revealed

Link building is the single greatest key to improving your website’s position in search

The Path to Content Marketing Enlightenment

Over 70 percent of marketers are increasing their content marketing spend, but few have

Content Marketing Leads to 291% Increase in Social Referral Traffic

A recent case study by Marketing Sherpa discovers that IBM is finding success with

STOP Egocentric Content Marketing

The good news is that most marketers have adopted content marketing as a key

How to Find & Avoid Duplicate Content

James Garman of VIA Innovation has a few tips and tools on how to

How a Software company increased their list 130% with content curation

In this case study, MarketingSherpa explores how an end-user experience management software company, Aternity,

Content Curation for the Healthcare Industry

Shannon Dauphin Lee of HIT Consultant Media, in her recent post entitled “Why Content

Re-evaluting the Merits of Content Curation

Sara Palmieri, a Senior Marketing Manager for Lenovo, talks about how she is curating