Case Studies Archive

The Path to Content Marketing Enlightenment

Over 70 percent of marketers are increasing their content marketing spend, but few have

Content Marketing Leads to 291% Increase in Social Referral Traffic

A recent case study by Marketing Sherpa discovers that IBM is finding success with

STOP Egocentric Content Marketing

The good news is that most marketers have adopted content marketing as a key

How to Find & Avoid Duplicate Content

James Garman of VIA Innovation has a few tips and tools on how to

How a Software company increased their list 130% with content curation

In this case study, MarketingSherpa explores how an end-user experience management software company, Aternity,

Content Curation for the Healthcare Industry

Shannon Dauphin Lee of HIT Consultant Media, in her recent post entitled “Why Content

Re-evaluting the Merits of Content Curation

Sara Palmieri, a Senior Marketing Manager for Lenovo, talks about how she is curating

Where will the Washington Post go next?

NPR writes about the state and the future of the media industry in light

Curation in Action: How General Mills promotes Cereals

The New York Times reports on how General Mills have taken a high level

How Content Curation can Help Brands Build Authority

An op-ed in the Guardian discusses how content curation can help improve a brand’s