There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process.

Good afternoon and happy Thursday! In anticipation of the weekend, we'd like to share a few new presentations and slideshows courtesy of Slideshare. Let us know what you think! Content Curation for Nonprofits.

To the average Internet marketer, producing and offering original content to website visitors is the number one SEO tool for keeping readers coming back for more. This has been accomplished successfully with the help of auto blogging and RSS feeds that populate blogs with a fresh source of information each day.

As the technologies of the 21st century evolve and mature, we become the beneficiaries of exciting approaches to learning experience design. The convergence of informal and social media learning combined with the explosion of smart phone and tablet use is impacting the world of training like never before.

On last week's episode of The Marketing Update, the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content 'til the cows come home, we'd like to provide some reasons why quality is so important. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing.

These are some prime examples of content curated websites which are today quite popular over the past few years. Each are worth huge amount of money. In fact, trapped on tape, Arianna Huffington sold the girl’s site so that you can AOL for a whopping 315 million dollars. It is an incredible amount, particularly when you consider so much of the articles on these sites comes from alternative sources. Exactly what is it about curated web pages that makes these people so special?

Content curation can play a vital role in advertising your business and providing greater exposure to your products in the market. This process of marketing involves careful selection of content for sharing valuable and meaningful information with the target audience to sell your online products.

Even though many marketers know content curation will be key to their efforts, often they don't know where to get started. That is where communications strategists with an understanding of it can play a critical role.

Everyone knows that it’s not what you say but how you say it that makes a lasting impact. But when you’re deeply immersed in your business it’s hard to keep an eye on your outside image, let alone create one. That’s where curated content comes in. This new hybrid model of design, copy writing, and SEO offers an out-of-the-box solution to the growing design and content needs of any company, without looking like it was taken out of the box.

When I first started blogging, a content plan seemed like such an obvious yet foreign idea to me. Me? Procrastinating writer? Plan? Wasn’t it common knowledge that us creative types must write when we are inspired to do so, whenever and however often that might be?

In 2005 I jumped into the Social Media sphere with both feet, pinching my nose and just having a blast. Those of us who were “getting-it” early were like members of a secret club, decoder rings and all. Each day we would blog our thoughts, opinions or just plain rambling rants.

Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.

Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are ...

The battle for top billing on the search results page is fierce – and sites with fresh, relevant content are the ones that come out on top. Sounds like an easy formula, but maintaining SEO performance is often easier said than done.

I only remember two things from my freshman Business Management class: the girl from South Beach who sat two desks over and the "K.I.S.S." mantra.