Brand Curators have to Cultivate “Balance”

Balance is even more vital for businesses than it is for individuals. Oddly enough, as journalists seem these days trained that “objectivity” is not possible, brand curators might, over time, assume a new role as objective observers of what is happening, even as the mass media abandons “objectivity” for “transparency” about its biases. Odd though it might seem, “balance” and “fairness” are values journalists are moving away from. Brands can do better. 

 

Read original article at Holtz Communications + Technology…