Content Curation Marketing

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  1. What Is Content Curation?

    Explore Article Content Curation Marketing (Aug 28 2010) Marketing , Social Media
    by Taariq Lewis (taariq)

    What Is Content Curation? B2B marketers 'working at the top of their game' increase web traffic quality and sales leads to seemingly unprecedented levels through the power of content marketing. However, it is the B2B marketers 'playing at the next level' that achieve truly unprecedented levels when they boost content marketing efforts with content curation. (Read Full Article)

    Comment on Article Mentions:   Taariq Lewis   Content Marketing   B2B marketing

  2. Congratulations to Pawan Deshpande and his selection as a BBJ 40 under 40 winner

    Explore Article Content Curation Marketing (Aug 23 2010)
    by Taariq Lewis (taariq)

    Congratulations to Pawan Deshpande and his selection as a BBJ 40 under 40 winner Imagine our delight when we found an email with the following subject line last week: Congratulations ... You have been selected a BBJ 40 under 40!! That’s right, our incomparable CEO Pawan Deshpande has been honored as of Boston’s top 40 executives under the age of 40 — from a field of more than 400 nominations, which the Boston Business Journal says is the highest number of nominations in the 13 years that the publication has been running the program. (Read Full Article)

    Comment on Article Mentions:   Pawan Deshpande

  3. Debating Brands' Role as Publishers : Vote for this @ SXSW

    Explore Article Content Curation Marketing (Aug 13 2010)
    by Pawan Deshpande

    Debating Brands' Role as Publishers : Vote for this @ SXSW Thanks to your crowd sourced effort in selecting the most compelling panel from a few weeks ago, our panel submission has made it to the next round at South by Southwest (SXSW), the popular annual technology conference held in Austin, Texas. But we're not there yet. SXSW is a community driven event and they are also crowd sourcing their panel selection. Your votes will count towards 30% of the total selection process. The panel we proposed is described below. We would love your votes towards making this happen. How to vote: If you don't have an account already, create a ... (Read Full Article)

    Comment on Article Mentions:   Content Curation   Curation   Austin

  4. Business Blogging Is Easy?

    Explore Article Content Curation Marketing (Aug 12 2010) Marketing
    by Taariq Lewis (taariq)

    Business Blogging Is Easy? Business blogging is easy. That's why every company employs a full-time blogging staff that writes content so compelling it instantly transforms each visitor into a long-term client. (Read Full Article)

    Comment on Article Mentions:   Taariq Lewis   Content Curation   Corporate Blogs

  5. If You Need To Increase Web Traffic, You Need To Pay Attention To Your Blog

    Explore Article Content Curation Marketing (Aug 10 2010) Marketing , Search
    by Craig Blum

    Comment "I have to agree that your blog is the easiest place to start driving traffic to your site. It is ..." - cormacnel

    If You Need To Increase Web Traffic, You Need To Pay Attention To Your Blog "We need to increase web traffic". That's the most common statement I hear from our customers. Everybody needs more eyeballs. And why not? It's the reason you've established a web presence the first place. (Read Full Article)

    1 Comment Mentions:   Blog

  6. Create, Curate, but Don't Pirate: 2 Pointers about Content Curation & Ethics

    Explore Article Content Curation Marketing (Aug 5 2010) Search
    by Pawan Deshpande

    Create, Curate, but Don't Pirate: 2 Pointers about Content Curation & Ethics One of the most common questions that I get about content curation is about the ethics of content curation, and what guidelines and best practices should be followed when using content curation as a part of a larger content marketing strategy. There are three main guidelines that I keep in mind as (Read Full Article)

    Comment on Article Mentions:   Pawan Deshpande   Content Curation   Content Marketing

  7. Content Marketing ROI: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly

    Explore Article Content Curation Marketing (Aug 1 2010) Marketing
    by Taariq Lewis (taariq)

    Content Marketing ROI: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly Without complex ROI measurement tools, marketers can leverage content curation to deliver immediate, digital marketing optimization opportunities in the B2B content marketing process. In this article, we explore the 3 avenues for value creation proposed by McKinsey's David C. Edelman. (Read Full Article)

    Comment on Article Mentions:   Taariq Lewis   Content Curation   Content Marketing

  8. Why Social Curation fails for B2B Marketing - Curation Models Part I

    Explore Article Content Curation Marketing (Jul 29 2010)
    by Pawan Deshpande

    Why Social Curation fails for B2B Marketing - Curation Models Part I There are several models for content curation as a part of a content marketing strategy. Content can be curated by an editor/curator, by a crowd (social curation), or by a machine (algorithmic curation). In this multi-part series, I will explore the strengths and weaknesses of each approach and (Read Full Article)

    Comment on Article Mentions:   Pawan Deshpande   Content Curation   Content Marketing

  9. 2 Ways Persistent Search Enables Content Curation: From TEDx Boston

    Explore Article Content Curation Marketing (Jul 26 2010) Science , Search
    by Taariq Lewis (taariq)

    2 Ways Persistent Search Enables Content Curation: From TEDx Boston At the TEDx Boston Pre Adventure Panel on The Future of Search, tonight, we learned a great deal about how search and searching are evolving online. However, one interesting note that sent me researching was the concept of “persistent search” and its impact in the way individuals are searching and search technology. (Read Full Article)

    Comment on Article Mentions:   Content Curation   Curation   Taariq Lewis

  10. Content Curation Wiki : In search of a Content Curation Definition

    Explore Article Content Curation Marketing (Jul 22 2010)
    by Pawan Deshpande

    Comment "A content curator collects the best of information and showcases it at a single place.In a sense, content curation is ..." - annepotter

    Content Curation Wiki : In search of a Content Curation Definition Recently while searching for posts about content curation, I noticed that Google suggest recommended “Content Curation Wiki” and “Content Curation Definition” as suggested queries, indicating that a significant volume of users are searching for these terms. I have been monitoring the con (Read Full Article)

    1 Comment Mentions:   Content Curation   Curation   Rohit Bhargava

  11. B2B search engine marketing strategies optimized in 2 Ways with Content Curation

    Explore Article Content Curation Marketing (Jul 18 2010) Marketing , Search , Social Media
    by Taariq Lewis (taariq)

    B2B search engine marketing strategies optimized in 2 Ways with Content Curation Quality content curation allows the marketing executive to continuously identify, extract and organize the numerous keywords that make up the long tail of an industry’s social media conversations. Without Content curation, this process can be extremely time consuming and repetitive. (Read Full Article)

    Comment on Article Mentions:   Content Curation   Curation   Digital Marketing Days

  12. Twitter - Curator's Best Friend

    Explore Article Content Curation Marketing (Jul 11 2010) Social Media
    by Eugene Mandel

    Comment "Jespah, Some secretive or very traditional industries aside, the trend is for luminaries to be in public. If they are ..." - eugmandel

    Twitter - Curator's Best Friend By being a content curator, you are performing a service for your audience - you sift through the infinite ocean of content and bring the best to their attention. By helping them you are earning their trust. But who is helping you? Where do you find that best content? (Read Full Article)

    4 Comments Mentions:   Eugene Mandel

  13. In Soviet Russia, Content Curates You

    Explore Article Content Curation Marketing (Jul 9 2010)
    by Pawan Deshpande

    In Soviet Russia, Content Curates You We often think of a person, the curator, or a group of persons, in the case of social curation, as the ones curating content . But if you think about it backwards, content does passively curate people as well. (Read Full Article)

    Comment on Article Mentions:   Curation   Rohit Bhargava   Pawan Deshpande

  14. Curation at #SXSW 2011: We need your help for Crowd Sourced Submissions

    Explore Article Content Curation Marketing (Jul 2 2010) Social Media
    by Pawan Deshpande

    Curation at #SXSW 2011: We need your help for Crowd Sourced Submissions Last year at SXSW, Steve Rosenbaum of made waves about content curation by predicting that over the next year the “curator” will become one of the top five jobs. In 2011, we are planning on heading to SXSW to continue the content curation saga and share how content curation is no longer just a (Read Full Article)

    Comment on Article Mentions:   Content Curation   Curation   Steve Rosenbaum

  15. 6 Reasons why Content Curation Tools may NOT be for you

    Explore Article Content Curation Marketing (Jun 25 2010)
    by Pawan Deshpande

    6 Reasons why Content Curation Tools may NOT be for you Following the lines of 7 Reasons NOT to do Content Marketing, I put together a list of reasons why some individuals and organizations may NOT want to include content curation or use of content curation tools as a part of their content marketing strategy. Since content curation is a means of bolste (Read Full Article)

    Comment on Article Mentions:   Pawan Deshpande   Content Curation   Content Marketing

  16. Guest Post: Joanna Hamblin @GoodNatureGirl: What is Content Curation and How Can it Help Shape Green Biz?

    Explore Article Content Curation Marketing (Jun 23 2010) Social Media
    by Joanna Hamblin

    Guest Post: Joanna Hamblin @GoodNatureGirl: What is Content Curation and How Can it Help Shape Green Biz? This post comes from Joanna Hamblin. Connect with her @GoodNatureGirlContent curation refers to the work of aggregating and editing digital content (news, blogs, social media, events, etc) as part of an online strategy to nurture leads and build an online community. (Read Full Article)

    Comment on Article Mentions:   Pawan Deshpande   Content Curation   Curation

  17. My Turn as a Content Curator: Three Things I've Learned

    Explore Article Content Curation Marketing (Jun 15 2010)
    by Kelley Kassa

    Comment "Great piece of writing! I particularly like the point about "if you build it, they will come." Looking forward to ..." - kehutchinson

    My Turn as a Content Curator: Three Things I've Learned This past week I became a content curator. In my role consulting with HiveFire, I took on the job of curating content for the Digital Marketing Days’ Breaking News portal, which is hosting news related to Digital Marketing Days conference & expo, June 14 – 16, 2010 at the Hilton, in NYC; featu (Read Full Article)

    2 Comments Mentions:   B2B marketing   Digital Marketing Days   HiveFire

  18. SEO vs. PPC is a non debate for B2B Marketing. To secure maximum quality leads, cheaply, is all that matters.

    Explore Article Content Curation Marketing (May 30 2010) Search
    by Taariq Lewis (taariq)

    SEO vs. PPC is a non debate for B2B Marketing. To secure maximum quality leads, cheaply, is all that matters. The ongoing debate on the greater of conversion effectiveness between Search Engine Optimization (SEO) and Pay-per-Click (PPC) is a non debate for B2B marketers. If the objective of B2B marketing is to secure quality leads for the sales team, at the lowest possible cost, then all that matters is delivering the maximum quality-lead impact to sales with the highest return on investment. Below I will share some thoughts on how marketers can change the framework of the debate by asking different questions of their Paid Search and Organic Search strategies. (Read Full Article)

    Comment on Article Mentions:   SEO   Content Curation   B2B marketing

  19. The Foundation of your Content Marketing Pyramid: Content Curation

    Explore Article Content Curation Marketing (May 18 2010)
    by Pawan Deshpande

    Comment "This makes a great deal of sense, and it certainly can assist with SEO as well (backlinking). A nice two-fer ..." - jespah

    The Foundation of your Content Marketing Pyramid: Content Curation Content marketing relies on content and lots of it, in many shapes, forms and sizes. Many proponents of content marketing have been focusing on how you can leverage your existing content towards building out your content marketing strategy. For example, you can take an eBook and slice it into twen (Read Full Article)

    1 Comment Mentions:   Content Curation   Content Marketing   Curation

  20. Three ways in which Content Curation helps Marketers overcome lengthening sales cycles

    Explore Article Content Curation Marketing (May 8 2010) Marketing
    by Taariq Lewis (taariq)

    Three ways in which Content Curation helps Marketers overcome lengthening sales cycles Although most B2B marketers understand the “who, what, when and why” as prospects enter the funnel, keeping up with the key issues that drive initial prospect interest is difficult. Content curation allows companies to capture and share a comprehensive collection of relevant content key to the current issues which drive customer interest and search for a solution. Delivering authority before there’s a sales pain establishes a history of insight and commitment to a topic. (Read Full Article)

    Comment on Article Mentions:   Content Curation   Curation   Taariq Lewis

  21. Content Curation could solve the biggest challenge facing B2B marketers: Lead Generation

    Explore Article Content Curation Marketing (May 6 2010)
    by Kelley Kassa

    Content Curation could solve the biggest challenge facing B2B marketers: Lead Generation According to Marketing Sherpa, generating leads is the most significant challenge for B2B marketers. Companies take many different approaches to generating leads. Most use a mix of marketing programs, tradeshows, public relations, and increasingly, social media. (Read Full Article)

    Comment on Article Mentions:   Content Curation   Curation

  22. The Apple iPad is relevant for B2B Marketers as traditional publishers retreat from niche markets

    Explore Article Content Curation Marketing (Apr 14 2010)
    by Taariq Lewis (taariq)

    Comment "Hi Jespah: I agree with you. These are great questions and I believe that traditional publishers will spend a great ..." - Taariq Lewis

    The Apple iPad is relevant for B2B Marketers as traditional publishers retreat from niche markets With content curation, B2B marketers, the newly emerging industry trade-publishers, can deliver new niche, periodicals to their audiences of customers. Additionally, as niche markets demand that their publishers deliver increasing relevant industry content, B2B marketers that curate will be able to easily satisfy this demand. Thus, B2B marketers may be a new and compelling competitor to traditional publishers that previously controlled the flow of information. As traditional publishers seek new platforms for advertising and subscriptions, such as the iPad, their focus on niche markets will continue to decrease and move elsewhere. (Read Full Article)

    2 Comments Mentions:   Content Curation   Curation   Taariq Lewis

  23. The Internet transforms online news into B2B content marketing engagement: It’s a consumption experience!

    Explore Article Content Curation Marketing (Apr 7 2010) Marketing , Newspapers
    by Taariq Lewis (taariq) and Taariq Lewis

    The Internet transforms online news into B2B content marketing engagement: It’s a consumption experience! In my view, news, as we have grown up to understand the concept is no longer correct in an online, always-on world. What we call “news” today has transformed and become part of the engagement story, online beyond the original definition. News is mainly an information consumption experience, not an information production output. B2B marketers who understand the influence of this new form of “news” can collect, curate, and engage with customers in a novel way. They can also secure an edge against competitors who are stuck in traditional definitions of news and marketing for customer engagement. (Read Full Article)

    Comment on Article Mentions:   Content Curation   Content Marketing   B2B marketing

  24. Curating relevant industry news content can increase authority and trust in B2B marketers

    Explore Article Content Curation Marketing (Apr 4 2010) Marketing
    by Taariq Lewis (taariq) and Taariq Lewis

    Curating relevant industry news content can increase authority and trust in B2B marketers Curating targeted and relevant industry news content delivers dynamism and sociability to support the B2B buy cycle. B2B buyers are already overloaded with periodical information hundreds of various RSS feeds, custom newsreaders or news sites. There is a unique opportunity for marketing executives to increase their authority by adding relevant, curated news content to their current, content marketing activity. (Read Full Article)

    Comment on Article Mentions:   Content Marketing   Curation   Blog

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