“Big Data” Analysis Will Aid Marketing

One oft-mentioned advantage of content curation is that it helps drive better search engine rankings. Of course, that is a hoped-for proxy for direct business results, such as higher sales. As desire to mine “big data,” business-to-business marketers will find themselves wanting much-better analytics, to refine marketing strategies and tactics, including the benefits of content curation. 

Read original article at GigaOM…