According to a recent study from HiveFire, over half (56 percent) of B2B marketers now utilize content curation. More importantly,
HiveFire found that the exercise of editorial judgment is directly related to user volume.
Curators that approve less than 50 percent of articles saw nearly twice as much growth in email newsletters. Additionally, sites updated with new content daily drive greater click-thru activity, on average 18 percent more.
On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.
Also, articles with pictures generate 47 percent more click-thru activity than articles without a picture.
Curated sites that have between 16 and 30 percent original content generate more page views.
“Content curation is a viable tactic for content marketers, and what we are seeing now is an increased interest in how to utilize the strategy most efficiently to maximize marketing efforts,” said Pawan Deshpande, CEO, HiveFire. “This data offers a glimpse into how our customers are using the tool, and reinforces many of the best practices that HiveFire has long taught, including sharing a mix of original and third-party content to increase audience engagement.”
The complete report is available for download on HiveFire’s website,www.GetCurata.com : ctt.marketwire.com/?release=859993&id=134210
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