Author Archive

How to Create A Written Strategy to Succeed in Social

Social media is, undoubtedly, and important part of most marketer’s digital strategy. According to

How to Fix Your Social Media Engagement

For many marketers, social media has become a let down. Starting as a medium

Finding Your Sweet Spot: Fun vs. Stiff Content

Finding a balance between fun and professional is often a challenge for brands driving

How to Make Influencer Marketing 2.0 Work for You

In an age where a marketer’s tech stack is often just as, if not

Snackable Content: Ideal for Today’s Lifestyle

Snackable content refers to short, easily digestible content that caters to a modern audience’s

Try These 5 Minute Lead Generation Hacks

From content marketing to email marketing to social media, marketers across B2B industries invest

Should You Create A Podcast?

Podcast listenership has grown 71 percent since 2013 and continues to rise. Though podcasting

Artificial Intelligence: Friend, Not Foe

After decades of digital platforms indexing data across industries, artificial intelligence (AI) is beginning

Should You Personalize All Your Content?

The short answer: no. You should not personalize all your content. The effort it

The Buyer’s Journey Doesn’t Stop After Sale

The idea of the buyer journey has evolved drastically over the past decade. Initially