Author Archive

Things to Do Today to Improve Your Content Marketing Efforts

Create a video, start influencer campaigns, publish high-quality long-form content. Sound tips that will

Your Brand Needs Marketing Automation to Succeed

Marketing automation is a $1.65 billion dollar industry. Over 142,000 business use it to

How to Upgrade Your Interviewing Skills

With nearly 50 percent of companies looking to increase content marketing staff, hiring interviews

Have You Started Chat Marketing Yet?

Chatbots and messaging apps are part of the next wave in marketing. Marketing thought leaders

Your Content Marketing is Outdated – Here’s Why

Content marketing best practices constantly change with new technology and audience preferences. In the

Matching Content With Purpose to The Buyer’s Journey

In the past, content marketing success was achieved by creating and sharing valuable knowledge

Which Is More Important – Design or Content?

Design and content are two cornerstones in building trust and growing an audience. While

Use Storytelling to Inject Emotion into Your Branding

Great storytelling can do wonders for a brand. It helps establish what your brand

3 Ways to Make Your White Paper Stand Out

Ninety six percent of B2B buyers want more information from industry thought leaders, and 78

How to Make Your Content More Bingeable

With over 98 million subscribers, Netflix is at the top of the digital content