Author Archive

How to Make Your Marketing Budget Work

Setting a marketing budget is difficult. A solid plan for your budget requires marketers

5 Tips to Create a Data-driven Content Marketing Strategy

Content marketing has become the secret weapon in a successful marketing strategy, with brands

How to Improve Your Blog Today

Blogging is on the rise. 47 percent of buyers viewed three to five pieces

Use Events to Leverage User Generated Content

User-generated content (UGC) is popular with content marketers because of both its economy and

Is a Video Content Strategy Right for You?

Whether it’s live video, Instagram stories, a vlog, or virtual reality, the options and

Three Marketing Areas AI Will Improve

For all the buzz around artificial intelligence in marketing, there’s just as much confusion

Go Beyond Social When Distributing Your Content

Promoting and distributing content is just as important as creating it. But it’s difficult to

Secrets to Networking More Effectively on LinkedIn

If you’re at Content Marketing World this week, networking will be top of mind.

Content Marketing World 2017 Must-Sees

If you’re reading this, chances are your flights are booked and your bags are

How to Make Your Content More Linkable

For content marketing, success is measured against metrics such as page views, shares, and