Author Archive

Why Would You Directly Challenge Your Audience and Influencers?

Sales and marketing challengers are those who challenge common practices, thoughts and approaches. Rather

Graduate to Dedicated Editorial Calendar Software

90% of marketers are using an editorial calendar; and for good reason. These organizers

Make Twitter One of Your Content Promotion Channels

Social media is a valuable tool for identifying influencers and activating and converting members

Dear Marketer – It’s Actually Not All About You

The ability to empathize with customers is one of the most important skills in

Three Indicators You Need a Content Marketing Platform

For every challenge content marketers face, there is a relevant tool available. One particular

Stop Putting off That Content Audit

When content marketing is brought up, minds tend to immediately think of creating the

Drive Customer Delight With Content Marketing

Content marketing is necessarily becoming more sophisticated as customers become more exposed to it.

Get Support From Management For Your Content Marketing

Content marketing is not a trend. It’s often a more effective and less expensive

3 Ways to Build Trust With Content

Building trust is challenging—especially with the broad audiences content marketers address. This post outlines

Should Curated Content Have a Larger Role in Your Content Strategy?

Content curation is a powerful marketing practice that is sometimes overlooked by some marketers.