Author Archive

Four Silver Bullets For Creating More Content With Less Budget

The top concerns of B2B marketers right now are: creating enough content, and lack

Don’t be a Marketing Monologuist

In today’s world, if marketing is too egocentric—when it’s all about your company and

Overcoming The Three Biggest Writing Challenges

For content marketers, sometimes sitting down to write content can be a major stumbling

Boston Social Tools Summit Awards Top Prize to Curata

Boston, MA April 27, 2016. After taking out the “Best Of Show” award at

How to Beat the Competition With PPC

PPC is big bucks these days: nearly 60% of respondents to Hanapin Marketing’s State

Agile Marketing: Just Another Buzzword?

Is agile marketing just another marketing buzzword, or do those adopting the philosophy know

Where Are Your Social Media Marketing Weaknesses?

It’s always good to take stock of your strengths and weaknesses on a regular

Elevate your Content Curation with a Knowledge Discovery Program

Delivering consistent content to readers is a struggle for marketers. Deciding on the frequency

Think Past Immediate Sales for Content Marketing Goals

Investments in content marketing are not always the fastest to bear fruit—it may take

Are You Underusing Video in Your Content Marketing Mix?

If a picture is worth a thousand words, how many more is a video