Author Archive

Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing

The B2B sales process has become a complex and sprawling experience for not just

Is Interactive Content Right for Your Brand?

Today, 65% of content is consumed via mobile. As methods for content consumption evolve, interactive

B2B Marketing Strategies for Companies With Limited Resources

This year, marketers spent $5 million dollars on single Super Bowl ads. While the

How to Use Social Media to Optimize Your Content Strategy

Consumers reside on social media platforms. 90% of young adults aged 18-29 are on social.

Artificial Intelligence in Marketing: How Its Used Now and How to Prepare for the Future

Artificial intelligence (AI) is already used by social networks. Facebook uses artificial intelligence for

Is There Such a Thing as a “Foolproof” Blog Topic?

There are a lot of benefits to having a successful blog: it increases marketshare,

Three Key Considerations for Running a Great ABM Program

Account Based Marketing (ABM) is a methodology that’s here to stay. When done correctly

The Best Tactic for Breaking Through Digital Noise? Personalization

As personalization capabilities improve, consumers increasingly expect content tailored specifically for them. Amazon serves

A Blueprint for Writing Edgy Content

Eliciting emotion from your audience is one of the most powerful ways to create

Optimize Your Thought Leadership for Success

Creating thought-leadership content that’s interesting to your audience isn’t easy. According to a Value