Author Archive

Email Mistakes That Will Cause You Unsubscribes

Seventy two percent of US adults prefer companies communicate with them via email. However,

Should You Still Create Downloadable Content?

Downloadable content is still a primary driver of lead generation for most content marketers. We churn

3 Easily Overlooked Errors Hurting Your Content Strategy

Marketers agonize over the content creation process along with the promotion, measurement, and optimization

The Content Marketing Pyramid: A Strategy For Generating More with Less

Being in charge of content marketing can feel like you’re trying to simultaneously conduct

Data or Intuition: What’s Behind Your Content Strategy?

Data can help determine what content to create, how best to distribute it, how

9 Content Marketing Tools to Take You to the Next Level

Content marketing is crucial for companies wanting to break through the barriers so many

Salesforce Campaign Influence: How to & Best Practices

One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns

How to Choose a Content Marketing Platform Vendor: The Complete Guide

Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it,

How to Repurpose Like a Boss

Marketers will create loads of content this year. They should prioritize content with a

Four Keys to Improving Marketing Performance

Accurately measuring content performance can feel elusive for many content marketers. While all good