Author Archive

You’ve Missed the Influencer Marketing Boat if You’ve Done This

What marketer hasn’t heard of influencer marketing? Partnering with top influencers provides the opportunity

Buzzword Watch: Integrated Marketing Communications

Social media has amplified the power of the individual to make companies listen. From

Always Be Testing! (Your Marketing)

Good content marketers have a strategy for achieving their aims. Leading content marketers have

Don’t Overlook These Foundational Tools When Developing Your Content Strategy

Yes, the majority of companies are increasing content marketing investment—75 percent to be exact,

Time For an Influencer Marketing Reality Check

Just like account based marketing, influencer marketing is one of the hottest fields in

Smart Ways to Snag Earned Media

A sound content marketing strategy requires owned, earned and paid media coverage, but earned

How to Develop a Collaborative Curation Workflow

Content curation has moved from a ‘nice to have’ part of content marketing, to

The Fundamentals of Persuasive Storytelling

Storytelling is the beating heart of content marketing. Without a good story, you cannot

Getting Content To Cut Through The Noise

Content marketing has taken the world by storm over the last decade. Every year

The Rise of Visual Content Marketing

Content marketers are writers at heart, not designers or illustrators, which may be why