Author Archive

You Have a Marketing Qualified Lead: What Do You Do Next?

You’ve worked to increase traffic to your website. Your target audience has interacted with

Improve Your Promotion To All Three Audience Segments

Marketers understand that creating and publishing content is not enough—even if the content is

One Simple Tactic For Making Relevant Content

Creating content relevant to your audience is crucial to achieving your marketing goals. To

How to Help Your Sales Team Close

In the world of B2B marketing, lead generation, nurturing, and qualification are key to

Content Distribution Tactics Beyond Social and Email

It’s no secret that a content promotion and distribution strategy is integral to content’s success.

Expect More with an Integrated Content Strategy

 Marketers who use an integrated content marketing strategy see significantly better results than those

Building Long Term Influence on Influencers

Influencer marketing is a staple practice for marketing teams of all shapes and sizes.

Improve Your SEO Strategy: Link Building for 2017

Gaining backlinks is one of the most effective ways to improve your site’s SEO.

Your Social Media Strategy For Today

Despite the high number of users, social behemoth Facebook is officially not the best

Is There a Formula for Viral Content?

Creating viral content is the ultimate and often, most difficult achievement for a content