Author Archive

How to Know if Your Content is Good Enough

It’s easy to think of our own content as far superior to our competitors.

Ethical Dilemmas in Marketing: Finding the Strength to Say No

“If you very honestly, in your heart of hearts, don’t want a digital marketing

Know the Difference Between Digital Storytelling and Digital Selling

It’s crucial for content marketers to be skilled at storytelling, so it’s perhaps ironic

Why You Need a Customer-Centric Editorial Calendar

Why do only 35% of enterprise-level marketers have a documented strategy?  Kelsey Loughman at

Overcoming Content Industry Staffing Challenges

We live in a world of chronically understaffed content teams, where highly skilled co-workers

15 Killer Content Curation Tools

Original content is vital in marketing. But producing original content is a significant investment,

Can Brands Mourn? Not Without Trust

It feels natural to say ‘a family mourns,’ but to say ‘a company mourns’—not

Moving Beyond Social to an “Omni-Social” Community

Social media giants like Facebook, Twitter and the rest have aggregated digital consumer attention

Four Silver Bullets For Creating More Content With Less Budget

The top concerns of B2B marketers right now are: creating enough content, and lack

Don’t be a Marketing Monologuist

In today’s world, if marketing is too egocentric—when it’s all about your company and