Author Archive

Why a Key Business Goal Isn’t a Goal at All

Many companies explicitly state they want to be thought leaders in their space. But

Sales Teams Know Your Audience. Use That Knowledge

With each passing day the gap between sales and marketing narrows. More than any

Likes Do Not Equal Leads: Go Deeper With Measurement

The state of MarTech in content marketing today leaves little to guess about. Be

R.I.P. the Shuck ‘n’ Jive Salesperson

At the turn of the millennium a salesman had the world where he wanted

Tools and Tactics to Improve Content Creation

As a content marketer, your first step to connecting with an audience is by

Tag, You’re it! How Tagging Adds Value to Content Strategy

Content marketing strategy is often interpreted as, ‘create as much good content as possible

Building Your Brand With Content Marketing

A brand is one of the most valuable assets a marketer has. The impression

We’re Now “Casual Learners.” How Does This Affect Your Marketing Strategy?

The traditional sales funnel has been fundamentally disrupted by the wealth of information about

Why Content Curation Requires Humanity, Not Algorithms

Content curation will likely always be more art than science. For all the strides

11 Common Content Marketing Mistakes to Avoid

Despite the industry rapidly maturing, there’s still no shortage of bad content marketing out