Author Archive

How To Get More From Recycling Old Blog Posts

Do you, like so many marketers, worship at the alter of The New? Perhaps

Here’s the Secret to Employee Advocacy

Believe it or not, some of your best brand ambassadors might be the people

Why Are Smart Brands Investing in Content Curation?

Content works. Write more! Now more!  Sound familiar? That’s why we’re living in a

Content Marketing KPIs: Mapping Content’s Organizational Influence

Are the content marketing KPIs you use selling your work short? Are you struggling

How Can Content Curation Improve Your Social Selling?

Social Selling – it makes so much sense…it seems so easy. Just find useful content,

How To Choose Scroll-Stopping Blog Images

A picture is worth a thousand words. There’s certainly truth in that saying. With

The Great B2B Debate: Ebooks or White Papers?

Snickers or Milky Way? Skittles or Sour Patch Kids? Or, if you’re more interested

Calculate Influencer Marketing ROI

Influencer marketing has quickly become a trend in the marketing sphere. Unfortunately, this tactic

Content Marketing Trends That Will Make an Impact

With nine out of ten B2B marketers using content as part of their marketing

How to Make Your Marketing Budget Work

Setting a marketing budget is difficult. A solid plan for your budget requires marketers