Author Archive

Big Data: Good or Bad for Small Business Marketers?

Big data, though hugely beneficial to many enterprise-size companies, can be a headache for

How to Write and Resonate with Real People

Successful content marketing delivers highly relevant messaging that resonates with a targeted audience. These

Digital Advertising: Good or Bad For Your Content?

Content marketing works. Unfortunately, as more content is created, it’s more difficult to cut

The Proven Guide to Using Live Video to Build Your Brand

By 2017, video is expected to make up more than 70% of all traffic

Create a Steady Supply of Blog Ideas for Your Business

As content investment continues to grow, marketers have targeted blogging as a priority content

Is Your Content Marketing Designed for the New Customer Journey?

Content marketing is an effective way to give consumers the information they need to

6 Tactics for Improving Email on Mobile

According to the Radicati Group over 2.4 million emails are sent every second.  Litmus

Where to Turn for Your Content Marketing Resources

Because organizations continue investing in content marketing, teams are increasing manpower to drive content-related

Are Predictive Analytics Worth the Hassle?

Artificial intelligence (AI) and predictive analytics are content marketing buzzwords for 2017. The benefits

Which Content Marketing Metrics Matter?

‘We uncovered a bug in page insights. The bug has been live since May.’