Author Archive

Content Curation: Just Do It

Regardless of how mature your content strategy is, relevant third-party content should be a

Marketing Automation: Why You Need It

Marketing automation software improves lead generation, optimizes process efficiencies and helps analyze the results

Fix Indecision on Your Website and Get Visitors to Convert

74% of potential customers abandon their online shopping cart before checking out. One reason for

Getting Your Employees From Here to There With Social Advocacy

Marketers have made sharing content easier than ever. On blogs, newsletters, and elsewhere, there

Here’s What the Data Says About Gating Your Content

To gate, or not to gate content is a point of contention amongst many

4 Data-Driven Tactics to Maximize Your Efficiency

The hours invested in content creation are often ignored or miscalculated when determining the

Elevate Your Content With Structure and Intrigue

For content marketers in B2B especially, content should achieve one or both of the

How to Implement A Disruptive Growth Strategy at Your Organization

According to Accenture Strategy’s latest research: The C-level Disruptive Growth Opportunity, only 37% of surveyed

Want B2B Content Marketing Success? Have the Best Answer

Marketers currently spend 29% of their total marketing budgets on content—but many feel their

Quick Hits for Starting a Content Marketing Career

Consumer and B2B marketing departments have increased their content budgets this year Trends suggest