Author Archive

Gain Authority with Expert Interviews

What’s one way to gain authority in your industry? Interview the people who know

The Latest Trend in Content: Teaming Up

The latest trend in content marketing may be surprising — many brands are teaming

How to Beat Your Competitors’ Blog Content

We’ve all had that moment where we come across a competitor’s blog post and

Need Inspiration? Look to Curation

Curating content has a number of obvious benefits, including showing third-party perspective and increasing

Marketing and Sales: Combine and Conquer

The relationship between the marketing and sales department should be symbiotic — although it

Is Your Content Contagious? (Hint: It Should Be)

Marketers should always aim to create content that is highly sharable. In some ways,

8 Simple Steps to Curating Content

To some marketers, curating content can seem like a daunting task, especially if they

3 Quick Fixes for Content Inspiration

Ever been pressed for time to create a piece of content, but can’t think

Do You “Social”ize with Your Customers?

Altimeter Group recently released an interesting report discussing the value of relationship economics. Simply

3 Tips to Amplify Your Content Strategy

With over 73% of B2B content marketers producing more content than they did a