Author Archive

Pro Writing Tactics to Captivate Readers

A large part of a marketer’s job consists of writing, whether it’s blog posts,

Content Experimentation: 5 Formats to Test

According to a recent study, the most effective content marketers have a documented strategy.

3 Convincing Cases for Content Curation

A large part of many marketers content marketing strategy consists of curating content. In

Mobilize Your Content with These Quick Tips

If you’ve read any posts discussing recent marketing trends or predictions, then you know

Content Curation Checklist: Cross Off These 9 Steps

Do you know your target audience? Are you staying on theme? These are just

Attract and Engage with These 4 Blog Techniques

It is becoming a necessity to have a frequently updated blog, proven by our

Content Marketers, Share Your Voice with Podcasting

In recent years, marketers have experimented with many different forms of content, such as

Harness the Power of Employee Generated Content

With 91% of the best business bloggers posting weekly or more often, the need

Marketing Missteps That Will Sink Your Content Ship

For many companies, content marketing is a highly successful initiative. In fact, 71% of

The Anatomy of a Perfect Social Media Post

Social media promotion is a key aspect of any marketing campaign. In order to