Author Archive

The Battle of Curated & Created Content: Who Wins?

When some marketers hear the words “content curation,” they run away, scared that using

The Science Behind Visual Storytelling

As content marketers, we are constantly told to incorporate visuals such as videos, infographics

Timesaving Tips for Curating Content

As content marketers, attaining the perfect mix of created and curated content can seem

Turn a Dull Subject Into Content Gold

As marketers, we are tasked with constantly creating new content. However, some marketers sell

Boost Your SEO with Content Curation

Content curation provides many benefits to content marketers, such as outside perspectives and higher

Quick Fixes for Content Marketing Mistakes

Many marketers are producing content on a regular basis, but are unable to see

Are You Misusing Your Marketing Automation Platform?

Marketing automation platforms have become increasingly popular as they cater to the needs of

Create Content That Works: An Interview with Ann Handley

With all the craziness taking place at Content Marketing World last week, Lee Odden

Growth Hack Your Content Marketing in 6 Easy Steps

Struggling to find ways to improve your content marketing efforts? Luke Summerfield from Savvy

7 Ways to Create Readable Content

With the amount of content cluttering the web, it is becoming increasingly difficult to