Author Archive

Content Ideation: Put Your Customers First

When it comes to content ideation, often times content creators sit in rooms and

5 Steps to Blog Rejuvenation

Many companies consider blogs to be the central hub of all their content marketing

How to Balance Created and Curated Content

Fifty-five percent of the marketers we surveyed said curation has helped improve thought leadership,

How to Create a Buyer-Focused Content Strategy

From our Ultimate List of Content Marketing Statistics, we have learned that 72% of

Your Guide to an Effective Lead Generation Plan

According to our recent business blogging survey, 90% of leading bloggers are publishing weekly

How to Globalize Content Without Breaking the Bank

As stated in our recent content marketing tactics study, the top concern of marketers

Content Curation: Go by These Ground Rules

Based on our recent content marketing tactics study, we found that best-in-class marketers use

Ignite Your Marketing by Investing in Content

As content marketing evolves, it is becoming clear that leading companies are creating a

Pave the Way with Personalized Content

From our research on business blogging, we found that the top three drivers of

Content Creation: The Lead Generator

One of the greatest benefits of content creation is the ability to generate leads.