Author Archive

Visual Storytelling: The Breakout Trend for 2014

Content marketing is bringing with it many new opportunities to engage with readers –

Keeping Up with Consumer Trends

Understanding your customers is perhaps the most important factor in your content marketing strategy.

5 Stellar Content Strategy Tips

If you haven’t gotten your feet wet in the digital publishing industry yet, the

Market Leaders Focus on Consumers

Looking to get ahead of the content marketing curve? Becoming a “customer-obsessed” marketer is

Expert Insights on Content Marketing ROI

It can be difficult to measure ROI on your content marketing efforts, especially when

The Secret Behind the Length of Your Blog

How long should your blog posts be? Is it better to remain short &

Satisfy the Content Beast’s Appetite

One the biggest challenges content marketers face is publishing enough quality content to keep

Advice from the World’s Best Marketers

John Hall writes about his takeaways from marketing thought leaders at last week’s CMO

13 Tactics to Boost your Content Strategy

One of the best ways to improve your content strategy is to make sure

Start Thinking Like a Publisher

With over 70% of organizations increasing their spend on content marketing this year, it’s