Author Archive

Why Great Content Doesn’t Cut it

You may be creating and curating high quality pieces of content, but why are

Choosing the Right Content Solution

A new research report from the Altimeter Group (available late April/early May) reviews the

Most Effective Length for Online Content

Ever wondered if you were writing too much — or too little? What’s the

Content Marketing Cooperation

Functions needed in a successful content strategy aren’t always in agreement. Neglecting to coordinate

How to Create Content that Works

You’re probably already using content as part of your marketing strategy, but are you

Content Promotion Must-Dos

If you’re in the 90 percent majority of B2B marketers currently using content marketing

Visual Storytelling: The Breakout Trend for 2014

Content marketing is bringing with it many new opportunities to engage with readers –

Keeping Up with Consumer Trends

Understanding your customers is perhaps the most important factor in your content marketing strategy.

5 Stellar Content Strategy Tips

If you haven’t gotten your feet wet in the digital publishing industry yet, the

Market Leaders Focus on Consumers

Looking to get ahead of the content marketing curve? Becoming a “customer-obsessed” marketer is