Author Archive

ALS Ice Bucket Challenge: A Lesson in Viral Marketing

With the ALS ice bucket challenge sweeping the nation, it’s time we take a

Increase Social Shares in Four Simple Steps

Many marketers invest a lot of time and resources into the promotion of content,

Content Marketing & Lead Generation: The Perfect Pair

For B2B marketers, lead generation and content marketing go hand-in-hand. In order to enhance

You’ve Got Mail! But You Already Know That…

Ever thought about what digital marketing was like twenty years ago? From “You’ve Got

8 Blogging Best Practices (Revamped)

We often read about different blogging best practices, but most cannot be applied to

Content Marketers, Let Industry Experts Make Your Case

For many content marketers,  publishing consistent, relevant content is their main priority. However, these

Are These Content Marketing Claims Fact or Fiction?

With 93% of organizations using content marketing today, the other 7% might wonder, am

Amplify Engagement with Influencer Marketing

Marketers are beginning to realize that their content marketing strategies can be further amplified

Whip Your Titles into Tip-Top Shape

Creating a captivating title is certainly one of the most important pieces for successful

What’s Content without Promotion?

Although there is a large focus on content marketing, it is still important to