Author Archive

Content Marketers, Don’t Be Afraid To KISS

Ever had a really great piece of content that you couldn’t wait to share

Here’s Why 2014 is the Year of Content Curation

As marketers begin to ramp up their content marketing efforts, many are finding it

Don’t Explain, Entertain!

One of the biggest challenges content marketers face is ensuring readers come back for

Don’t Forget This Piece of the Content Puzzle

Although many B2B marketers are producing content, a recent report issued by Laura Ramos

Your Marketing Midyear Checkup

At the end of 2013, Jayson DeMers made several predictions on what would occur

Why Long Form Content Is Far From Dead

In the digital age, many marketers assume that content must be short and to-the-point

Learn From These Marketing Mistakes

As marketers attempt to perfect their content strategies, they are bound to make mistakes

How to Take From Your Competitors — The Right Way

When marketers are suffering from a shortage of ideas, one option is to look

Picture This: 8 Ways to Engage Audiences

If you are looking to strengthen the message of your blog posts, adding images

Content Strategy: Is Social the Secret?

Most marketers who are producing content know they must promote it via social media. But,