Author Archive

Content Curation: Your Key to Becoming a Thought Leader

Many marketers know that a content marketing strategy is not complete without curation. In

How to Increase Content Shareability — Before Hitting Publish

Once a piece of content is published, there are many ways to promote it

6 Easy Steps to Grow Your Content Audience

One key element in a content marketing strategy is creating an owned media property

10 Steps to Integrate Internal Content Curation

Content curation can serve as the perfect compliment to created content. According to our

Boost Your Content Strategy with Buyer Personas

According to our research on business blogging, the top driver of blog content strategy

Here’s Why Metrics Are the Key to Content Performance

There are many different metrics that can be used to measure the effectiveness of

5 Content Curation Tips for Success

From our 2015 Content Marketing Tactics & Technology Planner, we learned that best-in-class marketers use

Bridging the Gap: The Chief Marketing Technologist

One of our content marketing predictions for this year stated that content marketing and marketing

How to Reach New Audiences with Influencer Marketing

According to our 2015 Content Marketing and Technology Planner, the top 3 content marketing

Here’s Why Guest Blogging Is a Win-Win Situation

Our business blogging study revealed that the best content marketers source 24% of their