Another blog on digital PR, marketing, tech, social media & stuff ... As Steve Rubel says: “The AP is now changing the game for news by not only going where attention spirals are taking us but by also using their content to curate a conversation there and – above all build relationships.” Monetisation is certainly an issue, but if AP can build up a significant user base on Facebook, the money will come. As the power of Google News dimishes, can Facebook take over as the ...
(Read Full Article)
Recent Comments