1. Content Curation Marketing Today


  2. Articles from Jessie Zubatkin (Jessie)

    1-25 of 46 // 1 2 »
    1. Vote for Content Curation Marketing Today!

      Explore Curata on Content Curation (May 9 2012)

      Vote for Content Curation Marketing Today! Exciting news! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog.  In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category in a survey and have the MarketingSherpa audience vote on the overall favorite in each category for a readers choice award. We need your help! Please vote for us by posting the following comment: "I nominate http://www.contentcurationmarketing.com/ for Best B2BMarketing Blog" on http://sherpablog.marketingsherpa.com/marketing/readers-choice-blog-awards/ in the comments section. Thank you and keep curating! The Content Curation Marketing Today ... (Read Full Article)

      Mentions:   MarketingSherpa   Content Curation   Curation

    2. 10 Tweetable Facts from the 2012 Content Curation Adoption Survey

      Explore Curata on Content Curation (May 8 2012)

      10 Tweetable Facts from the 2012 Content Curation Adoption Survey

      Our 2012 Content Curation Adoption Survey reflects that content curation has experienced significant growth in the past year and indicates that it will become even more mainstream in years to come.  To demonstrate just how lucrative content curation is in the marketing field, we have developed a list of tweetable facts that you can share with your followers.  Happy tweeting!

      (Read Full Article)

      Mentions:   Content Curation   Curation

    3. Upcoming Webinar: Content Curation is the cure for digital overload.

      Explore Curata on Content Curation (May 7 2012)

      Upcoming Webinar: Content Curation is the cure for digital overload. We'd like to invite you to attend a free webinar on May 17th, 1pm EST featuring Pawan Deshpande, CEO of Curata, Inc. and Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation. Topic: We've arrived at a moment where the web is both a blessing and a curse. Information abundance has been replaced with Information overload. Customers must now make hard choices about what brands, publishers and sources they tune-in – and which they tune out.  The result is a need for anyone who connects with consumers to provide a rich and meaningful content mix.  That means ... (Read Full Article)

      Mentions:   Steve Rosenbaum   Pawan Deshpande   Content Curation

    4. Content Curation Survey Says it’s the New “It” Thing

      Explore Curata on Content Curation (May 3 2012)

      Content Curation Survey Says it’s the New “It” Thing

      It should come as no surprise that content curation has become a mainstream tactic for the majority of marketers. In fact, the 2012 survey found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by sharing an article, blog post or other content with a prospect or customer.

      (Read Full Article)

      Mentions:   Social   Content Curation   Curation

    5. 8 Tweetable Facts from Curation Habits Report 2012

      Explore Curata on Content Curation (Mar 29 2012)

      Should I include photos in my curated content? Does it matter how long my blurb is about the article? Can I just curate, or should I be writing original content also? Are these some familiar questions you find yourself asking? Earlier this month, we launched the Curation Habits Report, where we reviewed over 1million articles curated to fund how curators are curating their content. Here are a few tidbits from the report to share with the curtaors in your life - tweet away!

      (Read Full Article)

      Mentions:   Curation

    6. Share your thoughts in our survey, and win the New iPad!

      Explore Curata on Content Curation (Mar 21 2012)

      Share your thoughts in our survey, and win the New iPad!

      Share your thoughts - Have you ever emailed someone a blog post? A news clipping? A link to the article? How important is creating new content in your marketing strategy? We'd love to hear your thoughts and more! It won't take more than 3 minutes of your time and all qualified participants will be entered to win a new iPad.

      (Read Full Article)

      Mentions:   Blog   Marketing Strategy

    7. An Introducion to (and an Interview with) Gary Kim

      Explore Curata on Content Curation (Mar 5 2012)

      An Introducion to (and an Interview with) Gary Kim

      I'd like to welcome Gary Kim to the curation team here at Curata. Gary will be providing his curation skills to our blog along with some great insights through some original content in the next few months. Some of you may already be familiar with Gary and his work through the Content Marketing Institute and other organizations. If not, I'd like to provide an introduction to Gary, and I also conducted a quick interview to get his thoughts on our ever growing Curation industry, along with getting a few tips on how he tackles curation.

      (Read Full Article)

      Mentions:   Content Marketing   Curation   Blog

    8. Heading to SXSW this year? HiveFire will set you up with a free trial of Curata!

      Explore Curata on Content Curation (Feb 27 2012)

      Heading to SXSW this year?  HiveFire will set you up with a free trial of Curata!

      Next week thousands will board a flight to Austin, Texas for what is arguably the nation’s largest technology and media event, SXSW. New products will be introduced, twitter handles will be exchanged and parties will be attended while the bands of tomorrow play live on stage. For all those marketers who are packing their suitcases, we have good news for you. HiveFire, Inc. will be offering our content curation tool, Curata, free to brands that want to create customer sites with company and industry news tied to SXSW.

      (Read Full Article)

      Mentions:   Austin   Texas   HiveFire

    9. Sh*t Content Marketers Say

      Explore Curata on Content Curation (Feb 14 2012)

      Sh*t Content Marketers Say

      So, without further ado, we bring you “Sh*t Content Marketers Say Video.” We couldn’t help ourselves, some of these things just had to be said (what content marketer doesn’t need an intern?!)

      (Read Full Article)

      Mentions:   Curata

    10. What Curata Loves About Content Marketing

      Explore Curata on Content Curation (Feb 13 2012)

      What Curata Loves About Content Marketing

      With Valentine’s Day here, content marketing can expect a boost in love-related queries and traffic. To celebrate this day of attraction, here are the top five benefits of successful content marketing that Curata loves – any day of the year!

      (Read Full Article)

      Mentions:   Content Marketing   Curata

    11. Feeding the Content Beast

      Explore Curata on Content Curation (Feb 1 2012)

      Feeding the Content Beast

      Recently, we hosted a webinar titled Feeding Your Content Beast, featuring Pawan Deshpande from Curata and Rick Burnes from Hubspot. If you missed the webinar, take a moment and check it out here. The webinar included an overview of why content is important and tactical tips on how to feed your content beast with some creative blog post ideas.

      (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Curation

    12. Bostinnovation "Insider Awards"

      Explore Curata on Content Curation (Jan 26 2012)

      Bostinnovation "Insider Awards" You can imagine our excitement when we came across BostInnovation’s new awards that “celebrate crushing content and dropping knowledge,” because that’s what we love to help our customers do. (Read Full Article)

      Mentions:   Curata

    13. Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO

      Explore Curata on Content Curation (Jan 13 2012)

      The greatest challenge of a search engine is to provide the person searching with the most relevant content based on the search key words. In many cases, the relevance of the content is inherently dependent on how recently the information was published (think of searching ‘Will Ferrell’ and being served a press release announcing ‘Will Ferrell has joined the cast of SNL’ as your top result). (Read Full Article)

      Mentions:   SEO   Curata

    14. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      Explore Curata on Content Curation (Dec 29 2011)

      I'm happy to annouce that registration is open for our upcoming free webinar Top 10 Ways to Feed Your Content Beast with Pawan Deshpande from HiveFire, Inc. and Rick Burnes from HubSpot. Time: 2pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your prospects wanted something different.  They wanted objective CONTENT that would inform them and help them make better purchasing decisions.How can today’s marketers generate relevant, engaging content to support their marketing objectives ... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Marketing

    15. Recipe Curation - Gojee got it right

      Explore Curata on Content Curation (Dec 21 2011)

      Recipe Curation - Gojee got it right I have a huge passion for food and spend a lot of my free time scouring the web for new recipes and ideas. In one of these searches, I came across a interesting website appeared to be curating blogger recipe content. Gojee not only curates their content, they do a great job categorizing the content so it's easy to sort through and allowing you to check out the original blog post. (Read Full Article)

      Mentions:   Curation   Blog

    16. Curating Competitors Gives You the Edge

      Explore Curata on Content Curation (Dec 9 2011)

      If you’re reading our blog right now, chances are you know that curation – the process of finding, organizing and sharing content online – is impossible without utilizing third-party content.  You probably also know that we see content curation as a way for companies to boost or improve thought leadership initiatives.  So after reading this headline you may be asking, “How will curating my competitors’ content help my company be seen as thought leader?” The answer is simple: because it works! Here’s why: It keeps readers coming back for more.Providing your audience with the best, most relevant content is ... (Read Full Article)

      Mentions:   Content Curation   Curation   Blog

    17. 6 Ways Content Curation Can Solve Your Content Needs

      Explore Curata on Content Curation (Nov 30 2011)

      Though is has always been important, content curation techniques are more and more becoming a key part of content marketing. The creation of original content is vital for the development of consumer engagement, but curated content has some qualities that can add incredible value to any online marketing campaign. When new content ideas are scarce, writers block is in full force or when time is short, content curation can save the day.Here are six ways that content curation can help you meet your online content marketing needs: Added value. Curating content makes information from other sites available on your ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    18. Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us

      Explore Curata on Content Curation (Nov 28 2011)

      Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us Every marketer knows that with Thanksgiving comes endless days of delectable leftovers.  Although you may still be shaking off the tryptophan from your Turkey Day meal, it is no time to slow down your marketing efforts. In reality, implementing an effective content marketing strategy is not all that different from eating that sandwich filled with your favorite smorgasbord of Thanksgiving fixins’. Whether your goal is to end Q4 on a high note or start out the new year strong, read on to see how content marketing can fit into your leftover plans.Everyone knows that perfect leftover Thanksgiving sandwich cannot ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    19. Simplify Your Content Marketing Strategy

      Explore Curata on Content Curation (Nov 23 2011)

      Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are ... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    20. You’re putting on the show, but who’s in the audience?

      Explore Curata on Content Curation (Nov 7 2011)

      You’re putting on the show, but who’s in the audience? The importance of understanding what your prospects want in a curated site. When a comedian goes on stage what is his or her biggest fear? One would assume that it is a silent, unenthused crowd. The success of the comedian’s performance lies solely in the faces of those sitting in their chairs waiting to be entertained. The experiences of those in the audience are what make or break the performance. The same goes for content curation – the process of finding, organizing and sharing relevant content online. The success of any curated site depends on how the audience receives it ... (Read Full Article)

      Mentions:   Content Curation   Curation   Curata

    21. 10 Tweetable Facts from the 2011 B2B Marketing Trends Survey

      Explore Curata on Content Curation (Nov 2 2011)

      Our 2011 B2B Marketing Trends Survey has received a lot of buzz lately. Luckily, we’ve made that easy to do in this list of tweetable content marketing facts. Enjoy and happy tweeting! (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    22. Simplify Your Content Marketing Strategy

      Explore Curata on Content Curation (Oct 31 2011)

      Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are ... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    23. Own Your Brand, And Your Competitors Through Content Curation

      Explore Curata on Content Curation (Oct 26 2011)

      In this fast-paced, web-based world, content is abundant. Creating original content in the form of blog posts, online articles, photos, videos, social media and more are reaping huge benefits for businesses large and small. (Read Full Article)

      Mentions:   Huffington Post   Content Curation   Curation

    24. 6 Leaders in Content Marketing

      Explore Curata on Content Curation (Oct 19 2011)

      When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t. Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work. Learn from these experts to increase the success of your online marketing techniques. Aaron Wall, SEOBook - After 10 years of being a self-taught search marketer and self-made entrepreneur, Aaron Wall now teaches others through the Internet Marketing Training Forum at SEOBook ... (Read Full Article)

      Mentions:   Guardian   Social Media   Time Magazine

    25. Recent Announcement from Big Name Curators Demonstrate the Key to the Future is to Curate Content

      Explore Curata on Content Curation (Oct 18 2011)

      Big companies are making clear what we’ve been talking about for a while now: content curation is the best way to ensure that timely, relevant information reaches consumers through the clutter of the online world. Several media giants (Yahoo, WSJ, NYTimes, GMA) known for their reliable information are looking to curation as a way to ensure they continue to be a trusted source in the future. (Read Full Article)

      Mentions:   ABC   New York Times   Content Curation

    1-25 of 46 // 1 2 »