1. Crafting the Perfect Content Curation Strategy Explore Curata on Content Curation (Nov 14 2011) Many of the companies that I speak to about content curation spend months debating their content curation strategy.  The question most companies tend to ponder is “On what topic should I be curating content?” It’s an important question to answer correctly because you will spend a significant amount of time creating and curating content on the topic you choose. Here’s a three step guide to help you find the right topic. Step 1: Survey the Competitive Landscape In content marketing and content curation, your competitors are not the companies who sell similar products or services.  Rather, your competitors ... (Read Full Article)

   Comment Mentions:   Content Curation   Content Marketing   Curation

2. Curation at Content Marketing World 2011 - What you missed Explore Curata on Content Curation (Sep 9 2011) Marketing Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over and over again. Here's a snapshot of what was said, and what you missed if you weren't there. Content Marketing World 2011 just wrapped up in Cleveland yesterday.  On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full ... (Read Full Article)

   Comment Mentions:   Cleveland   Pawan Deshpande   Content Curation

3. What’s Your Content Curator Type? Explore Business 2 Community (Sep 6 2011) Social Media When stuck waiting in the grocery checkout line, I’ve been known once or twice to flip through the magazines displayed to entice impulse buyers and entertain people like me. Without fail, there is always at least one magazine with a quiz in the back with titles such as, “Are you a Facebook addict?”, “Do you make a good first impression?” and “Which hairstyle should you try?” (Read Full Article)

   Comment Mentions:   SEO   Pawan Deshpande   Content Marketing

4. What Kind of Curator Are You? Explore adotas.com (Aug 25 2011) Social Media We all structure our lives to accommodate the traits and idiosyncrasies that make us—and the people around us—“us.” You may appease your Type A colleague’s competitive spirit by giving him all the credit on a project, or if you are a slow mover in the morning, you know to only book meetings after a time when you’ve had the chance for a cup of coffee. (Read Full Article)

   Comment Mentions:   Pawan Deshpande   HiveFire   Content Curation

5. 5 Curated Content Sites That Should Win An Award Explore iMedia Connection (Jul 28 2011) Marketing When the dog days of summer hit Cambridge, I hit the movie theater to catch up with the movies already capturing buzz as early contenders for the Oscars. And this time of year never disappoints when it comes to new releases -- from the go-to franchises like "Cars" and "Kung Fu Panda," to action-packed flicks like "Transformers," to films that keep audiences thinking long after the credits end, such as "Tree of Life." The qualities that make a movie compelling are similar to those that make a good curated news site... (Read Full Article)

   Comment Mentions:   HiveFire   Content Curation   Curation

6. Summer 2011 Content Curation Blockbusters Explore CMO.com (Jul 26 2011) With summer in full swing, many people are seeking shelter from the heat in movie theaters. I’m no exception. I was recently scanning show times online--I wanted to see “The Hangover II”—which got me thinking about the elements that make up a blockbuster film. The biggest movies usually incorporate the following: a compelling theme, fresh idea... (Read Full Article)

   Comment Mentions:   Guardian   Social Media   Pawan Deshpande

7. 10 Content Curation Services your Agency should be Offering Explore Curata on Content Curation (Jul 20 2011) Marketing Since the launch of our Curata Channel Partner program in early 2011, we have seen a number of innovative ways that marketing consultants, public relations (PR) agencies, content marketing agencies, inbound marketing consultants, and SEO & SEM agencies have been able to introduce content curation to their clients and add value-added content curation services as well. (Read Full Article)

   Comment Mentions:   HiveFire   inbound marketing   Content Curation

8. 12 Content Curation Platform Must Haves Explore Curata on Content Curation (Jun 20 2011) Marketing Anyone can be a content curator -- by selectively identifying, organizing and sharing the most relevant content on a specific topic or issue online.  Some people choose to do it purely manually by finding relevant content by browsing the web, organizing it with tags and other meta-data, and then sharing through a blog post, email or social media channels.  Others cobble together and duck tape various tools like Google Alerts and feed readers to emulate the content curation process.  Increasingly, people, particularly those strapped for time, are beginning to use emerging content curation platforms like Curata which can seamlessly and efficiently ... (Read Full Article)

   Comment Mentions:   HiveFire   Content Curation   Curation

9. 6 More Content Curation Examples Illustrated Explore HiveFire on Content Curation (Mar 18 2011) Marketing Following on the popularity of my original post "6 Content Curation Examples Illustrated", here's another 6 examples of outstanding content curation for different uses cases aross the web.   (Read Full Article)

   Comment Mentions:   CMO   Content Curation   Curation

10. Content Curation Tools: How to pick the right venue? Explore HiveFire on Content Curation (Jan 29 2011) Marketing , Social Media By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration: 1. The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content? 2. The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In ... (Read Full Article)

    Comment Mentions:   RSS   Content Curation   Curation Station

11. 6 Content Curation Examples Illustrated Explore HiveFire on Content Curation (Nov 24 2010) As 2011 online marketing and social media predictions start rolling in, we are hearing more and more about curation and how it's going to be huge every day.  But most of the discussion is conceptual and theoretical, talking about information overload and parallels to curation in museums.  To help demonstrate what content curation actually means in the flesh, I have compiled a list of a few illustrated examples of curation in action by marketers, publishers and every day consumers.   (Read Full Article)

    Comment Mentions:   Digg   Novell   Matt Drudge

12. Content Curation & SEO: Myths and Realities - Webinar Recap Explore HiveFire on Content Curation (Nov 12 2010) Search SEO or Search Engine Optimization starts with content.  When people find you or your company online, they don't actually find YOU or YOUR COMPANY as an entity.  They find content about you or your company.  The only way you will get found is through content. When you create content that's indexable by a search engine, whether it's a digital magazine, newsletter, whitepaper, website, etc... you are creating content that will appear on search engines -- and that's the building block of SEO. (Read Full Article)

    Comment Mentions:   SEO   American Marketing Association   AMA

13. Sorry, Tom. The App Store is NOT Curation Explore HiveFire on Content Curation (Oct 29 2010) A month ago, I listened to Tom Ashbrook, Tim O’Reilly, and Kevin Kelly of Wired Magazine refer to Apple’s “curated” app store experience versus Google’s “open” experience with regards to mobile apps. Listen at 19:28.  Many others have referred to the App Store as “curation”.  It’s an interesting discussion, but it’s not curation. They are not the only ones who have referred to the app store as curation Tom Forenski of Silicon Valley Watcher did in April,  Elliot Van Buskirk of Wired did it again in May, and most recently, Dayna Grayson of North ... (Read Full Article)

    Comment Mentions:   Rohit Bhargava   China   At&T

14. Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator Explore HiveFire on Content Curation (Sep 16 2010) Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations.  From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below.  You can read the full article for the legal justifications for abiding by these practices.  However, I have provided some reason on why you would want to follow these guidelines from a content marketing perspective: 1.    Reproduce ... (Read Full Article)

    Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

15. Debating Brands' Role as Publishers : Vote for this @ SXSW Explore HiveFire on Content Curation (Aug 13 2010) Thanks to your crowd sourced effort in selecting the most compelling panel from a few weeks ago, our panel submission has made it to the next round at South by Southwest (SXSW), the popular annual technology conference held in Austin, Texas.  But we're not there yet. SXSW is a community driven event and they are also crowd sourcing their panel selection.  Your votes will count towards 30% of the total selection process.  The panel we proposed is described below. We would love your votes towards making this happen.  How to vote: If you don't have an account already ... (Read Full Article)

    Comment Mentions:   Austin   Texas   Content Curation

16. Create, Curate, but Don't Pirate: 2 Pointers about Content Curation & Ethics Explore HiveFire on Content Curation (Aug 5 2010) Search One of the most common questions that I get about content curation is about the ethics of content curation, and what guidelines and best practices should be followed when using content curation as a part of a larger content marketing strategy.  There are three main guidelines that I keep in mind as (Read Full Article)

    Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

17. Why Social Curation fails for B2B Marketing - Curation Models Part I Explore HiveFire on Content Curation (Jul 29 2010) There are several models for content curation as a part of a content marketing strategy.  Content can be curated by an editor/curator, by a crowd (social curation), or by a machine (algorithmic curation).  In this multi-part series, I will explore the strengths and weaknesses of each approach and (Read Full Article)

    Comment Mentions:   Digg   Pawan Deshpande   Content Curation

18. Content Curation Wiki : In search of a Content Curation Definition Explore HiveFire on Content Curation (Jul 22 2010) Recently while searching for posts about content curation, I noticed that Google suggest recommended “Content Curation Wiki” and “Content Curation Definition” as suggested queries, indicating that a significant volume of users are searching for these terms. (Read Full Article)

    Comment Mentions:   Rohit Bhargava   Brian Solis   Pawan Deshpande

19. In Soviet Russia, Content Curates You Explore HiveFire on Content Curation (Jul 9 2010) We often think of a person, the curator, or a group of persons, in the case of social curation, as the ones curating content .  But if you think about it backwards, content does passively curate people as well. (Read Full Article)

    Comment Mentions:   Rohit Bhargava   Pawan Deshpande   Curation

20. Curation at #SXSW 2011: We need your help for Crowd Sourced Submissions Explore HiveFire on Content Curation (Jul 2 2010) Social Media Last year at SXSW, Steve Rosenbaum of made waves about content curation by predicting that over the next year the “curator” will become one of the top five jobs.  In 2011, we are planning on heading to SXSW to continue the content curation saga and share how content curation is no longer just a (Read Full Article)

    Comment Mentions:   Steve Rosenbaum   Content Curation   Curation

21. 6 Reasons why Content Curation Tools may NOT be for you Explore HiveFire on Content Curation (Jun 25 2010) Following the lines of 7 Reasons NOT to do Content Marketing, I put together a list of reasons why some individuals and organizations may NOT want to include content curation or use of content curation tools as a part of their content marketing strategy.  Since content curation is a means of bolste (Read Full Article)

    Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

22. 5 Steps for Curating B2B Content Explore Internet Marketing Blog (Jun 21 2010) Marketing What is content curation? It's picking the best content from around the web and sharing it with your prospects and customers for the same reasons that you create content: to educate them, to engage them and attract more customers. If you can curate content regularly, they will come to you for all content on a specific issue or topic of interest, regardless whether or not the content was created by you or curated by you. (Read Full Article)

    Comment Mentions:   Pawan Deshpande   Content Curation   Curation

23. The Foundation of your Content Marketing Pyramid: Content Curation Explore HiveFire on Content Curation (May 18 2010) Content marketing relies on content and lots of it, in many shapes, forms and sizes.  Many proponents of content marketing have been focusing on how you can leverage your existing content towards building out your content marketing strategy. For example, you can take an eBook and slice it into twen (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

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