1. An easy tip to be the #1 industry resource for your customers Explore HiveFire on Content Curation (Feb 12 2010) Marketing What company, brand, website, or information resource do your customers trust above all others to provide comprehensive insights? Many companies are at a disadvantage when asked. Usually, the answer will be an analyst, an industry association, tradepublication, or a news website. (Read Full Article)

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2. Product Launch Readiness: Get your brand ahead of the competition Explore HiveFire on Content Curation (Feb 8 2010) Wendy Marx of Marx Communications as a quality presentation titled "How to Improve the ROI of your New Product Launch". In this presentation, Wendy outlines the five important product launch steps product teams should execute ensure a successful product launch meets its objectives. These steps are all good product launch essentials. I would also recommend that any new product launch team consider these as a foundation to a sensible PR strategy. However, if all your competitors are able to use the same strategies, where is the PR edge for a new product launch? Is there any way to increase the ... (Read Full Article)

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