1. Download this great resource, FREE!

    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
    Click to download>

  2. Topics Mentioned


  3. Authors


  1. Content Curation Marketing Today


  2. Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks

    Brian Solis (Feb 21 2012) Social Media

    1. Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks

      The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

      (Read Full Article)

      Bookmark or Share this article