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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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    1. “ Publishing is a lot harder than it looks ”

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  1. Content Curation Marketing Today


  2. Curating content is no substitute for a proper content plan

    snid.eu (Jan 31 2012) Marketing , Social Media

    1. Curating content is no substitute for a proper content plan

      Unique content takes more out of the business because it gives more back to the business. (Well, it should do). If I wanted to be a content purist, I’d say that content curation is the equivalent of me turning up to a bake off with a shop bought cake and saying “Look! I baked a cake.” Nobody’s impressed (or fooled) by me pretending I’m a cake expert having never broken an egg.

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