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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. Quotes

    1. “ It is possible to have Magnify put videos on your site without human interaction, but we do not recommend that. ”
      By Steve Rosenbaum
    2. “ Once a video through Magnify is brought to your page, everywhere it goes from there, all that traffic comes back to you. ”
      By Steve Rosenbaum
    3. “ Niche magazines are looking for new revenue sources. And in some ways, the further you get into the niches, the more surprising the level of quality you get back. ”
    4. “ If you're "Industrial Bedsprings Weekly," there are videos that every one of the suppliers and manufacturers in that industry have made that are sitting somewhere on a server, waiting to be aggregated. "The ABM has a very narrow, long tail, Rosenbaum says. ”
      By Steve Rosenbaum

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  4. Authors


  1. Content Curation Marketing Today


  2. Curated video: A winning formula?

    magnify.net (Apr 22 2010)

    1. Curated video: A winning formula? By Rob ORegan Video is hot. Curation is hot. So why not combine the two? That’s the premise of Magnify.net, a video publishing platform designed to help publishers build libraries of videos culled from a variety of sources. The company claims a customer base of 69,000, including publication websites such as New York Magazine and associations such as American Business Media. A few key themes emerged from a phone interview I had with Magnify’s founder and CEO Steve Rosenbaum.  Three sources of content First, unless you’re a broadcast or cable company whose business is creating ... (Read Full Article)

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