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  2. Validating PR Communication with Industry Education

    HiveFire on Content Curation (Feb 9 2010) Marketing , Social Media

    1. Validating PR Communication with Industry Education

      Education supports communication. Wouldn't it be nice to receive a Press Release with all the relevant news, discussion, information and resources available to support the story? Recent business trends toward social media and inbound marketing show us that a company voice is no longer solely owned by that company. As marketers, we need to own the discussion, offering readers the sources behind our products, the communication around our brands, and the education surrounding our market.

      Read the article: How Social Media is Changing the Way B2B Companies Communicate

      Including content resources in your Press Releases will not only validate your story, it will show your prospects that you lead your industry. Being well versed in your online conversation and taking the role of Educator means you are offering readers more than a product; you are demonstrating expertise in your field. Build Customer Trust by becoming the Industry Educator - see how Verne Global leads their industry conversation surrounding Green Data Center News.

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