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  2. Brand Investing: How To Drive Brand Value. The #Seggr team analyze curating impacts on brand value

    seggr (Mar 15 2010) Marketing

    1. Brand Investing: How To Drive Brand Value. The #Seggr team analyze curating impacts on brand value Omar Saad and Ashley Van Der Waag at the Credit Suisse Research Institute have released a report titled “The power of brand investing”. The premise of the report is that brands are essentially curators. In a market of abundance where consumers are faced with an absolute plethora of choice brands are there to “guide consumers towards (Read Full Article)

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