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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. Quotes

    1. “ But when we saw exactly how the tool worked and the ease [with] which we could collect, sort and distribute information. ”
    2. “ It actually helps me stay current on the news in our industry. ”

  3. Topics Mentioned


  1. Content Curation Marketing Today


  2. Airvana's Content Curation Aids in SEO of its News Portal FemtoHub.com

    targetmarketingmag.com (Oct 26 2010) Marketing

    1. Airvana's Content Curation Aids in SEO of its News Portal FemtoHub.com Challenge: Search engine optimization and brand differentiation. Solution: Create a topic-specific news portal. Results: Ranked No. 1 in Google for the keyword phrase "femtocell news." Between two and five times less expensive than contracting for original content, and less time-consuming than producing it internally. Much like femtocells boost cell phone signals, content curation aids search engine optimization. (Read Full Article)

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