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  2. How To Encourage Social Engagement

    ClickZ (Feb 25 2010) Marketing , Social Media

    1. How To Encourage Social Engagement In marketing we talk a lot about engagement, as in "engagement with ads, engagement with the brand, and engagement with the audience." So, how is "engagement" redefined in the context of the social Web? To start, consider the basic activities that take place around traditional media and then map that into a social context. (Read Full Article)

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