1. Pinterest's Next Round Would Value it at $1 Billion Explore The Next Web (May 16 2012) Pinterest is preparing to raise a third round that will value it at more than $1 billion.  (Read Full Article)

   Comment Mentions:   Amazon

2. When Brands Become Publishers, They Have to Act Like Publishers Explore Advertising Newspaper (May 16 2012) IBM social strategist Jack Mason noted that brands have to "take the steps to actually care about what users want to know" rather than hurling a disconnected, unengaging banner ad at a user and expecting results. You might say the same about content efforts as well. (Read Full Article)

   Comment Mentions:   IBM

3. New NetShelter Product Lets Brands Become Content Curators Explore Advertising Newspaper (May 16 2012) Tech-centric blog network NetShelter has brands recommend other articles that might be of interest to the reader.  (Read Full Article)

   Comment Mentions:   Blog

4. What is a Core Messaging Document and Why Do You Need It? Explore Marketing Trenches (May 16 2012) A core messaging document should guide everything you do from a marketing perspective, and serve as the platform for all of your messaging. (Read Full Article)

   Comment Mentions:   CMO   Marketing Strategy

5. Why Your Messaging Guide is More Important Than Ever Explore Marketing Trenches (May 16 2012) Your "messaging guide" should drive your content marketing, whether it’s website copy, blog posts, eBooks, white papers, webinars, videos and a host of other formats.  (Read Full Article)

   Comment Mentions:   PowerPoint   Content Marketing   Blog

6. Is Content Marketing Invading Traditional Journalism’s Turf? Explore Custom Content Council (May 15 2012) “We can’t go back in time, and one of the realities of today is that everyone is a publisher,” says Jane Ottenberg, president of TMG in Washington, D.C. As content marketers have taken advantage of that reality, she says, the line between journalism and content marketing isn’t so much blurring as moving. That is, while branded content talks directly to consumers or customers, it is not talking to them about hard news. It is only addressing part of the traditional journalist’s domain, she says, and it’s important to understand that distinction. “I am passionate about ... (Read Full Article)

   Comment Mentions:   Washington   Austin   Content Marketing

7. Branded Storytelling by Nike Explore Custom Content Council (May 15 2012) Directed by David Fincher (The Social Network), this 1:06 spot tells the story of two newborns who grow up to be NFL superstars.  The first time you catch a glimpse of a Nike product is 44 seconds in, on a pair of gloves (you actually see a Reebok logo before you see a Nike logo).  Just seven seconds before the video ends, a Nike logo flashes onto the screen under the words “Leave Nothing.” (Read Full Article)

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8. "How To" Videos a Big Emphasis for Lowe's Explore Custom Content Council (May 15 2012) The heart of Lowe’s custom content program is their helpful how-to video’s. Lowe’s YouTube channel contains well over 700 videos, covering everything from “knot tying for a rope tree swing” to “how to build a coffee table.” (Read Full Article)

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9. Twitter Bolstering Both its Curation and Creation Capabilities Explore GigaOM (May 15 2012) Twitter illustrates the blended use by a content source of content curation and content creation. And Twitter is making moves to bolster both its curation features and its "content creation" features. Twitter now will provide users who want it a weekly curated email designed to show users content they might be interested in from elsewhere in their social graph. The email is clearly an extension of the move towards curation that Twitter made when it acquired Summify earlier in 2012. Also, Twitter appears to be hiring editors and producers to curate content on an active basis.  Twitter apparently is looking ... (Read Full Article)

   Comment Mentions:   Content Curation   Curation

10. Amazon Launching its Own Content Sites Explore The Daily (May 14 2012) Amazon is poised to launch a trio of blogs, according to The Daily. One will be designed to compete in the tech news space with websites like Gizmodo and The Verge, while the others will cover geek culture and digital photography apps. That shows how Amazon plans to use content marketing as a key part of its commerce model. In principle, that is the same reason business-to-business brands use content curation.  Amazon wants to test a website similar to Engadget and Gizmodo, populated with unbiased reviews that would link back to Amazon’s retail site. It should be noted that ... (Read Full Article)

    Comment Mentions:   Amazon   Content Curation   Content Marketing

11. Fashion Startups Rely on Curation Explore The Next Web (May 14 2012) Granted, few, if any, business-to-business marketers can use content curation as effectively and centrally as a business-to-consumer business. Fashion-related businesses and "active lifestyle" brands arguably have even more advantages where it comes to using content curation as a major tool. We often talk about the art of curation in terms of the process of selection, narrowing down and choosing objects fit for presentation. When we think of curators we think of gallery owners, DJs, Michelin starred chefs and boutique clothing stores. For good reason. In a B2B setting, it matters more how well a particular set of products can be ... (Read Full Article)

    Comment Mentions:   Los Angeles   London   Hollywood

12. 99% of Surveyed Marketers Use Content Marketing Explore Curata on Content Curation (May 13 2012) The survey of 389 marketers and marketing decision makers found that 99 percent of respondents had used at least one form of content marketing. Separately, consultants at McKinsey and Company found that 72 percent of respondents to a recent survey report that their companies are deploying at least one content marketing-related channel, and more than 40 percent say that social networking and blogs are now in use. (Read Full Article)

    Comment Mentions:   SEO   Content Marketing

13. Magazines Often Have Used a Curation Approach, Something We Can Learn From Explore Alberta Magazines (May 12 2012) Content marketers using curation can learn quite a lot from the art form known as the magazine. Unlike "newspapers," magazines frequently have used a curated approach to building "issues." Instead of creating all or most of the content in a particular issue, magazine editors (content curators) have mixed their own original content with "contributed" works. Though in most cases that contributed material also is "original," the concept of mixing internally-created and externally sourced material is at the heart of many content marketing efforts, as well as for most good content curation implementations.  (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

14. "Discoverability" of Your Content is Why Either Social Media or SEO Matter Explore OpenView Venture Partners (May 11 2012) Search , Social Media Some would argue that social media makes search engine optimization less valuable. That might be beside the point, which is to use both to improve your content’s discoverability. They’re both simply means to an end. (Read Full Article)

    Comment Mentions:   Mashable   SEO

15. Content Marketers: Strategy First, Content Second Explore Website Content Made Simple (May 11 2012) Marketing Only 49 percent of content marketers have developed a strategy around their content, which means they're posting content with no clear reason for doing so. But a strategy is necessary if your content is going to grow your business.  Not only does it create parameters around the kind of content you produce, but your content ultimately has a more direct impact on the future of your business. So stop posting content for content's sake and start developing your content strategy in three steps.   (Read Full Article)

    Comment Mentions:   Content Marketing   Marketing Strategy

16. Is social media the future of content curation and distribution ? Explore Algorithmic Publishing Blog (May 10 2012) Social Media It still amazes us that there are people out there who question the importance of social media in terms of audience share but also the impact it is having on content curation and distribution. If you meet some of these people we urge you to point them in the direction of the video bleow - the facts speak for themsleves. To say social media is the future of content curation and distribution is overstating it's influence and potential but surely no one can really question it's importance. (Read Full Article)

    Comment Mentions:   Content Curation   Curation

17. How B2B Marketers Can Succeed On The 6 Big Social Networks Explore CMO.com (May 10 2012) Marketing , Social Media Many B2B marketers have still struggled to find their footing in the social media marketing game. This article breaks down how you can be successful on the six most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. (Read Full Article)

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18. When To Post On Facebook, Twitter, Tumblr For Maximum Effect Explore CMO.com (May 10 2012) Facebook, Twitter and Tumblr seem to have different user engagement patterns, in terms of the times of day users of each social network use each service most heavily. That suggests a brand can optimize readership or viewership by matching posting times to those existing patterns.  (Read Full Article)

    Comment Mentions:   URL

19. Thought Leadership Has to Make a Reader "Stop and Think" Explore CMO.com (May 10 2012) Not every white paper is going to reinvent your company. But if you want thought-leadership content capable of intriguing your target audience and activating your brand, it has to be provocative or insightful enough to make you stop and think. Read through this post again and think about the level of effort and commitment that requires.  (Read Full Article)

    Comment Mentions:   New York   Blog   Thought Leadership

20. Atlantic's Views on "Writing for Humans" and "Writing for Search Engines" Explore mashable.com (May 9 2012) There's nothing wrong with search engine optimization, if it is done with sense. Some sites do not exhibit good sense when doing so. That problem is so widespread we now are hearing more and more about the need to "write for humans" rather than algorithms. Bob Cohn, who was recently promoted to editor of The Atlantic Digital, rejoices the change. “Before, it seemed Demand Media was going to own the Internet by assigning stories based on search returns. It was a cynical approach to journalism,” Cohn recalled. “We’re no longer writing to get the attention of Google algorithms ... (Read Full Article)

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21. Content Curation and Distribution are King Explore Spark Tech Talk (May 9 2012) Marketing Listen to 3 key leaders in the Content Curation world: Oliver Hsiang from StumbleUpon.com, Guillaume Decugis from Scoop.it, and Gary Griffiths from Trap.it explain the wonderful evolution of how our specific interests are delivered to us in a much more powerful and meaningful way. Add the social media and sharing element and wow; a delivery of premium crowdsourced information and education is distributed worldwide.  (Read Full Article)

    Comment Mentions:   Content Curation   Curation

22. The Content Marketing Marathon: Curation and Outsourcing Can Help Explore Website Content Made Simple (May 9 2012) Marketing agencies and brands face one key problem as content marketing demands grow. The amount of content to produced is growing apace. Outsourcing is one potential solution. Content curation is the other.  (Read Full Article)

    Comment Mentions:   ROI   inbound marketing   Content Marketing

23. Vote for Content Curation Marketing Today! Explore Curata on Content Curation (May 9 2012) Marketing Exciting news! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog.  In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category in a survey and have the MarketingSherpa audience vote on the overall favorite in each category for a readers choice award. We need your help! Please vote for us by posting the following comment: "I nominate http://www.contentcurationmarketing.com/ for Best B2BMarketing Blog" on http://sherpablog.marketingsherpa.com/marketing/readers-choice-blog-awards/ in the comments section. Thank you and keep curating! The Content Curation Marketing Today ... (Read Full Article)

    Comment Mentions:   MarketingSherpa   Content Curation   Curation

24. Citi Uses Content Curation for New LinkedIn Site Explore Algorithmic Publishing Blog (May 8 2012) Social Media Citi has launched a new group on LinkedIn, Connect: Professional Women’s Network, which hopes to become “the go-to resource for current news discussions that will help women be better at what they do, and what they want to do.”  Citi will use LinkedIn as a platform for curating content, particularly news curation from over 300,000 publishers.  (Read Full Article)

    Comment Mentions:   Huffington Post   Content Curation   Curation

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