AP is Visionary: They See a “Siteless Web” – The Steve Rubel …

The AP is now changing the game for news by not only going where attention spirals are taking us but by also using their content to curate a conversation on Facebook and – above all – build relationships. … Even though you could create a remarkably efficient news gathering and publishing network using social media, where’s the point of purchase? How does being on Facebook benefit AP the business? AP is not a blogger who writes for free hoping to influence a conversation …
Read original article at The Steve Rubel Lifestream…