Ann Handley: Don’t overlook the Content Curator

Ann Handley, Chief Content Officer (CCO) of Marketing Profs, lays out an org chart for a content marketing organization as shown below:

In her chart, she says that an often forgotten but crucial role of any content marketing organization is that of the content curator.

Your content curator scours sources on the Web for the news, developments, and resources that your audience will find interesting, or that your content creators can use to enhance their expertise and (therefore) create better content. 

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