Dave Snyder writes in Search Engine Watch about how to patch the blackhole of online analytics: measuring the effectiveness of your content on offsite properties:
As content marketing evolves as a practice, one area current analytics packages often fail – and thus leave marketers wondering about ROI – is in regards to content based activities that take place off of a company’s website. Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data.
This is particular important for content curators who are distributing their curated content to other properties such as on social networks and syndicating to other sites. Dave’s article provides practical tips and tools to better understand your performance.
Read original article at Google FeedBurner…