ALS Ice Bucket Challenge: A Lesson in Viral Marketing

With the ALS ice bucket challenge sweeping the nation, it’s time we take a look at how it can apply to content marketing. Lauren Covello walks through three lessons content marketers can learn from this challenge. One takeaway? It’s a new way of going viral.

Instead of one piece of great content being shared over and over, each video is viral within that participant’s immediate circle, and the videos are linked by a simple, memorable hashtag. Instead of becoming a meme, it began as one.”

Although our content might never get to the status that the ALS ice bucket challenge reached, it’s a good example of how we need to think outside the box and become inspired by other content marketers’ ideas. 

Read original article at MarketingProfs…