Challenge: Search engine optimization and brand differentiation.
Solution: Create a topic-specific news portal.
Results: Ranked No. 1 in Google for the keyword phrase “femtocell news.” Between two and five times less expensive than contracting for original content, and less time-consuming than producing it internally.
Much like femtocells boost cell phone signals, content curation aids search engine optimization.
Read original article at targetmarketingmag.com…