Agile Marketing: Just Another Buzzword?

Is agile marketing just another marketing buzzword, or do those adopting the philosophy know something the rest of us don't?

Agile marketing is merely a measure of how efficient your organization is at achieving your marketing goals, says Sajeel Qureshi. It derives from ‘Agile Development;’ a term used by software developers to describe the process of fixing or ‘enhancing’ apps quickly after their real-world users complain about something.

Agile marketing teams provide a lot of strategy and (theoretically) results to their stakeholders. They are really good at coming up with big ideas and then explaining the opportunity behind those ...

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