Content curation serves as an excellent compliment to created content. In fact, our recent research says that best-in-class marketers employ a mix of 65% created content, 25% curated content and 10% syndicated content. Heidi Cohen points out several reasons why content curation can be beneficial to your marketing strategy. One reason? Lack of overall resources. After establishing the value of curation, Cohen presents several stellar examples. One of my favorites (that many people may not think of) is to spotlight the best images in your niche.
Example: World’s Coolest Offices from Inc. curated via Huffington Post
Selected by: Jennifer Ristic of Point To Point.
World’s Coolest Offices is a great example of how to curate images and make them your own. Use vibrant and engaging photos to draw in readers. In this case, the images are put together so that readers must keep clicking. Of further value from a curation point of view is that this article was curated on Huffington Post where it gave full credit for the piece and linked to the original.
This article is a must-read for anyone considering curation, but is unsure which form they should use. Read on for seven more examples, or check out Content Curation Look Book for some more curation case studies.
Read original article at contentmarketinginstitute.com…