To some marketers, curating content can seem like a daunting task, especially if they are doing it for the first time. However, Cynthia Cavoto from Fire Brand Social Media says not to worry because she has come up with eight necessary ingredients to successfully curate content. A specific part of the curation process that Cavoto says we must not forget is understanding our target audience.
Similar to content marketing, you must first understand your audience before you can effectively target them. If you are looking at the material from their point of view, then you can make them see it more clearly.”
Not only is it important to write to a human instead of a computer, it’s also important to remember who you are writing to. With this step in place, you will be on the path toward a successful curated post. To learn more about content curation, be sure to view our most recent infographic: The Art of a Curated Post.
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