Do you want to ensure content performs well before it is even posted? Oftentimes, we wait until we see the results (i.e. page views, social shares) to analyze whether or not a piece is successful. But, Isla Mcketta of Moz offers up several best practices to ensure that the content you are creating is of the highest quality. One tip? Focus on the feelings.
Probably the best test of content ever: pay attention to how you feel when you first experience the content. Trust your gut. If you’re engaged and can’t get enough, it’s good content.”
Read on for seven other ways to maximize content quality, in addition to a set of guidelines to follow when outsourcing to agencies.
Read original article at moz.com…