Without a doubt, measuring your content’s impact is a crucial aspect of content marketing. One key metric is the average time consumers are spending reading your content. When that number is significantly lower than industry benchmarks, it may be a good idea to analyze your content and its effectiveness. Creating compelling content is an undeniable way to grasp your audience’s attention and potentially improve your bounce rate. In this piece, consultant and industry influencer Barry Feldman, discusses seven ways to ensure your readers stay engaged. One way to create entertaining content? Have fun.
Every one of us is selective about what we read, and we choose to read material that moves us. So, lighten up. Tell a little story. Ask questions. Introduce characters readers can relate to. Speak to their memories, values and dreams. Use your sense of humor.”
If you are interested in learning how to improve your content’s effectiveness, check out the rest of this article. For a more in-depth breakdown of the best content marketing strategies and tactics, download our eBook, 2015 Content Marketing Tactics & Technology Planner.
Read original article at Business & Small Business…