According to research, 41% of marketers indicated that content curation directly increased the quality of their sales ready leads. Furthermore, 50% stated that it increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement. These are just some of the many benefits that come when marketers decide to implement curation into their content strategy. Ready to begin your content curation journey? In this article, Stephen Mayall suggests seven steps to get you started. First step? Get to know your audience.
Because the purpose of this exercise is to add value to your existing network, the only way you can truly do that is by understanding their problems, frustrations and the questions they’re asking.”
These steps will help guide you in the right direction as you begin curating content. To gain deeper understanding of content curation and how to apply it to your business, download our eBook, The Ultimate Guide to Content Curation.
Read original article at Flying Solo…