No matter how you’re doing it, the most important aspect of a content marketing strategy is to provide valuable, relevant information to your readers. The key is finding out what that valuable content is.
There are so many opinions on what valuable content is, what it can do for you and how you can come up with it.
Diversity in mediums (i.e. webinars, videos, blog posts), curating content and actively engaging in conversation with readers via social media are all tactics that have shown results. How can you implement these strategies to make your content more valuable?
Read original article at Social Media Today…