Have you established an official content marketing strategy for your business? If not, you are not alone. In fact, recent studies show that 70% of marketers lack a consistent or integrated content marketing strategy. Although it might be a bit challenging and time consuming to come up with a solid plan, if you want to succeed in content marketing, you must have a well thought out strategy in place. The goal of a content marketing strategy is leveraging existing content to better reach a target marketing. In this piece, Smart Insights discusses six steps for launching a powerful content marketing strategy. First step? Develop Rich Reader Personas.
Much like buyer personas – and there should be some major overlaps between customer and reader personas – reader personas will guide your decision making process throughout the campaign.
Check out the rest of this six-step process to find out how to build the right content marketing strategy for your business. Looking for a more in-depth guide? Download our eBook, The Content Marketing Pyramid.
Read original article at smartinsights.com…