As marketers, our world revolves around raising awareness for our specific product or service. However, today’s consumers are more willing to finalize a purchase if they believe the company is on the pulse of the industry. This is why content curation is so crucial. Curating content allows companies to consistently educate their audience through relevant information. In this piece, Anna Rodriguez discusses six reasons why content curation is so important and should not be taken for granted. One of her reasons? Curating Content = Curating Trust.
Another important thing to know is that curating content well can translate to developing trust between your brand and your target audience. Producing original content is not the only concern that you should have as a brand owner when you start dipping your toes in online marketing.”
Looking for ways to facilitate the buyer’s journey? Check out this article to learn more about content curation. If you are ready to take your efforts to the next level, download our eBook, The Ultimate Guide to Content Curation.
Read original article at Business 2 Community…