When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t. Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work. Learn from these experts to increase the success of your online marketing techniques.
Aaron Wall, SEOBook – After 10 years of being a self-taught search marketer and self-made entrepreneur, Aaron Wall now teaches others through the Internet Marketing Training Forum at SEOBook.com. He has a deep understanding of web marketing, campaign development, analyzing behavior and predicting future trends. Wall, and several of his websites, have been mentioned in marketing publications like Slashdot, TechCrunch, The Wall Street Journal, Wired, USA Today, BusinessWeek, Time Magazine, MSNBC, The Guardian and more. With a resume like that, he slides right in to this list of content marketing leaders.
Brian Clark, Copyblogger. Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. He was at the forefront of developing ways to generate interest and profit from online content. Clark is most well known for his blog, the Copyblogger, which has about 150,000 subscribers. He developed the Teaching Sells training product with colleague Tony Clark. He also helped create the popular Thesis theme for WordPress. He or his blog have appeared in Advertising Age, the Guardian, Technorati, Performancing and BusinessWeek. He has become one of the most respected and well-liked figures of the blogosphere.
Jackie Huba. As a speaker and a business advisor, Huba has worked with thousands of businesses at association conferences such as Microsoft, Ulta, Discovery Education, Yahoo and Verio. In 2008, she and Ben McConnell founded the Society for Word of Mouth, a free social network for true believers of word of mouth. The “society” aims to provide a resource for making word of mouth fundamental to any organization. She is also the writer of the popular Church of the Customer blog.
Jason Falls. Jason Falls is a leading educator, public speaker and thought leader in the world of public relations, digital marketing and social media, known for his insights, sharp wit and brutal honesty. His blog, Social Media Explorer, is a top resource for observations, opinions and data about social media marketing, online communications, branding and more. The blog ranks consistently in the top 25 of the Advertising Age Power 150 Marketing Blogs. It even reached the top spot on the list for several weeks in 2009.
Rebecca Lieb. Rebecca Lieb is a columnist, journalist, author, speaker and the Altimeter Group’s digital advertising/media analyst. She previously served as vice president at Econsultancy and was also VP and editor-in-chief of The ClickZ Network for over seven years. Her book, “The Truth About Search Engine Optimization,” became an immediate best seller on Amazon. She published her second book, “Content Marketing,” in September of this year. She writes the Rebecca Lieb blog about digital marketing, advertising and media, as well as a biweekly column in iMediaConnection.
Lee Odden. Lee Odden is the CEO of TopRank Online Marketing, a digital marketing and public relations firm. He began working with online marketing in 1996 when it was first taking hold as a popular medium. Now he is a veteran internet marketer, having worked with an impressive roster of clients. He has been recognized as a top Social Media Strategists to watch in 2010, was named a top 25 authority on moving Public Relations forward and has ranked top ten in the Twitter Power 150 list. He has been cited for his search and social media marketing expertise by The Economist, U.S. News and Fortune Magazine. He has contributed to top industry publications such as iMedia Connection, Mashable, MarketingProfs and MediaPost. He writes a column called “Social Media Smarts” for ClickZ as well as publishes Online Marketing Blog, recognized by Advertising Age as one of the top marketing blogs on the web. He is currently writing his first book, “Optimize: Win more customers with Social Media, SEO and Content Marketing,” which will be published by Wiley in 2012.
Who are we missing? Submit your nominations with a comment and they could be listed in our next Top 6 Leaders in Content Marketing post.