Having great content is not the only piece to the puzzle. The way that marketers portray that content is crucial for the audience to understand it and share it. Nowadays, format is almost more important than the actual content. It is crucial for companies to identify which format works best for their specific target market. In this piece, Emma Siemasko describes six ways to better portray your content marketing in order to attract and influence your audience. One format type to consider? Video.
Video content is engaging, and content marketers who include it in their efforts are likely to see success. YouTube alone receives more than a billion unique visitors every month, making the video network more popular than Twitter and LinkedIn.”
If you’re looking to optimize your content, check out these necessary formats. For more information on how to take content marketing to the next level, download our eBook, The Content Marketing Pyramid.
Read original article at Content Marketing Software by Skyword…