5 Ways to Entertain with Interactive Content

An up and coming trend in the world of content is interactive content marketing. This is a technique used by marketers to further engage their audience by allowing them to interact with their content. This can be done through different methods such as quizzes or animated white papers. Not only are these methods educational but they also keep the audience entertained and increase the amount of time they spend on the content. To help us out, Jeff Bullas explains five ways to implement interactive content marketing. A great way to interact with your audience is through interactive microsites.

Interactive Microsites are true showstoppers in every sense of the word. They are basically mini-sites that are made on either isolated domains or as a part of a larger website. Popular with service based businesses, interactive microsites are usually about one single topic, and complement the products and services of the parent company.”

Take a look at the rest of this article to learn how these helpful methods can improve your engagement. Ready to build a game-changing content strategy? Download our eBook, The Content Marketing Pyramid.

Read original article at Social Media Week…