Gaining a competitive edge in the world of content marketing can be a challenging task. Although marketers continue to try to meet the content demand of their audience, it just isn’t realistic as resources and time becomes more and more limited. This is why many have turned to content curation. This method allows companies to share third party content that is both relevant and educative. However, curation can be a bit confusing in terms of what is acceptable to share. In this article, Moshe Rothner examines five key ways to curate content for your audience. One way? Through content roundups.
A fast and easy way to create quality content is by simply rounding up a number of great blog posts from your industry and writing a little snippet about them and sending it out to your followers as a top 10 list.
Educating your consumer is one of the many ways to influence their purchasing decisions. Find out how curation can help you accomplish this by checking out the rest of this article. If you are ready to take your curation skills to the next level, download our eBook, The Ultimate Guide to Content Curation.
Read original article at Penguin Strategies…