Lisa LaCour of OutBrain suggests five ways that you can create and publish content without actually authoring anything from scratch. She covers common techniques such as hiring external services, repurposing existing content, crowd sourcing as well as curation. In fact, the 5 ways she suggested are already encapsulated in our earlier blog post The Only 6 Ways to Build a Sustainable Content Marketing Strategy.
However, Lisa does fall short when it comes to curation. Though she describes the utility and purpose of curation accurately:
Well-executed content curation isn’t just a regurgitation of content that was already published but rather a personalized retelling of a story. The human element of content curation is what makes curated content compelling.
…she primarily recommends a series of content tools (including her own company’s Scribit) that do not cater to the human element of curation. Specifically, the tools she recommends are largely licensed content platforms that have fundamentally lack to facility for personalizing the retelling of a story due to license restrictions.
Read original article at FastCompany.com…