As content marketers, we aim to engage our target market through interactive and consistent content. However, maintaining a consistent flow of content is not always a simple task. In fact, research shows that one of the top B2B challenges for marketers is producing content consistently. Among many other benefits, content curation gives marketers the ability to keep up with the demand, while saving them time and resources. In this piece, Apurva Jog explains five reasons every content marketer needs to implement content curation. One reason? Curation helps you become a thought leader.
Sharing content relevant to your field helps you become the go-to resource in your industry. But you don’t need to create it yourself. Sharing it still says, “I read this. I know this.”
Still need some convincing? Check out the rest of this article to find out more. If you’re ready to get started in your content curation journey, download our eBook, The Ultimate Guide to Content Curation.
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