It is that time of year when companies look back at the goals they set out to accomplish and analyze whether or not expectations were met. As marketers, it is our job to make sure our efforts resulted in increased awareness and value of our company’s brand, among other initiatives. With 2015 quickly coming to an end, companies are also planning and preparing for what is to come in 2016. One of the things marketers should consider is their content marketing strategy. In this article Jonathan Long suggests five ways to make sure your strategy is equipped to succeed in the upcoming year. One of the suggestions Long makes is thinking beyond just a blog.
Don’t assume that a blog alone will satisfy your content marketing efforts — infographics, eBooks, vlogs, webinars and podcasts are all examples of different forms of content that you can mix into your strategy.
Hoping to improve your marketing results in the upcoming year? Check out the rest of this article to find out how. Build a content marketing strategy by downloading our eBook, The Content Marketing Pyramid.
Read original article at Business & Small Business…