Randy Milanovic from Kayak provides insight into how marketers can use content curation to enhance their marketing strategy. His 5 steps to creating value for your audience include finding the best sources, giving credit to the original article and annotating with your own insights.
If you want to go farther than simply listing the top resources, add your own thoughts or critiques to each one. That makes them easier for people understand and appreciate the topic, while showing your expertise in the market.
This is perhaps the most important step in content curation. Annotating a curated article article with your own insights provides extra value for readers and further adds to your credibility as a thought leader.
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