5 Steps to Engaging Content

Ben Plomion at ClickZ gives us some great insight into the five C’s of great content marketing. He advises combining creation, curation, calibration, circulation and conversion to form the most successful content strategy. 

According to a recent Curata study, 71 percent of marketers will spend more on content marketing this year. And why not? When you know what you’re doing, there’s no more effective way to generate interest in your product or industry.

Creation should always be the main focus of your content strategy. Support it with curated content to publish fresh content for readers on a consistent basis. Make sure all content you publish is part of a larger focus and fits into the context of your main objective. Circulate content on various mediums to reach the widest audience possible and measure the ROI of the content you publish through your audience’s engagement across channels. 

Read original article at ClickZ…