Twitter is a great best platforms for content curation, since its sole purpose is to allow users to share everything from brief thoughts to all forms of quality content. Therefore, if you are thinking of trying out content curation, Twitter is a good place to start. However, you should follow some basic rules if you want to have the best chance of success with this popular social media platform.
1. Refer to Authors by Their Twitter Name When Possible
This should be easy to do when you retweet an original post from someone you are following on Twitter. After all, you should always give credit to the author when you practice content curation. Twitter users who post their own original content make this easy for you, and as a bonus, you may end up making a new connection with an expert in your industry.
2. Follow Up with Your Own Content
Once you have established yourself as someone who is knowledgeable in your industry, and you have a large audience following you, it is time to start tweeting original content. Write your own blogs or white papers, make your own videos, or create infographics that will interest your audience. Now that they are used to viewing and retweeting your quality curated content, you can expect that they will do the same with your original work. As long as your ability to create original content is just as good as your skills with content curation, Twitter users will continue to see you as an authority in your field.
3. Pay Attention to What People Are Talking About
As you might already know, two important skills to have are choosing the right topics, and choosing the right time to post them. This is easier said than done, unless you make it a point to watch the conversations on Twitter before doing any content curation. Twitter does not make it easy to follow entire conversations since you cannot always see both sides. However, you can use helpful tools like Tweetree to easily follow conversations between several Twitter users. If it is clear that many people are interested in a certain topic, be sure to jump in with some useful curated content that your audience is sure to look at.
4. Add Your Own Twist to the Content
Content curation is not simply about reposting stories without much thought. If you really want to connect with your audience, you should add your own spin to your efforts at content curation. Twitter does not provide much room to post your thoughts, but you can at least write a new headline for the link, or add a brief sentence about why you think the content is interesting.
5. Monitor Your Efforts at Content Curation on Twitter
If you are not sure just how effective your current methods are, it’s time to start tracking the results so you know if you should make some changes when it comes to content curation. Twitter posts can be tracked easily with tools like bitly.com, which allows you to see what your followers are reading and sharing. If it turns out your tweets rarely get read, you know you need to improve your efforts.
Every social media platform has its own specific rules that can help users share content responsibly and with good results. Twitter is no exception, and those who do well with content curation using this site pay attention to the features that make it unique. If you want to make this platform work for you, make sure you use these rules as you practice content curation on Twitter.