Process! Image Credit: Alden Jewell
Process. Not the sexiest part of the content marketer’s job. But definitely one of the most important.
Why? Because while a headline may make or break your blog post, a process makes or breaks your entire content marketing effort.
Which is why today I want to point out five major process mistakes that businesses make all the time—and why they’re so important to avoid.
What are these content pitfalls, you ask?
Read original article at The Content Marketeer…