There are plenty of statistics demonstrating not just the potential power of content marketing, but also the pitfalls that many marketers have learned over the years. It’s essential to incorporate these learnings into your 2016 plans. Daniel Louis, CMO at TruConversion.com, highlights five parts of an effective content marketing plan to ensure you’re on track for 2016:
- Develop a Documented Strategy
- Build Your Buyer Persona Ensure
- Finest Ideas to the Best Channels
- Use Personalization to Your Advantage
- Explore Social Media as a Channel
Number 4 stands out most for me. As content marketers, we have to overcome the content shock that our audience is in from being bombarded with too much content. A great way to do that is ensure that your content is personalized for your audience’s needs.
One tactic to help accomplish this is by focusing your content on the needs of a specific set of your audience. For example, here at Curata we created a blog post for folks looking for a job that would help them prepare for their next interview: Content Marketing Interview Questions & Answers.
Click here to learn more about how to build a solid content marketing strategy, and certainly check out Daniel’s full post at the link below.
Read original article at Idea Cafe Blog…